Look, as community managers, we try really hard to fix all your problems. We're the therapists of the internet, and we're here to fix all the brand woes we can. With that being said, dear friends of the internet, we can't fix everything. Here are a...

04 June, 2014

Krista E. Summitt is the Chief Storyteller for the Lenovo Developer Program. She blogs about brand and content marketing at Brain Currency Der’·vish -- A member of a Muslim (specifically Sufi) religious order who has taken vows of poverty and austerity. Dervishes first appeared in the 12th...

02 June, 2014

Yahoo Jumps on Video In an effort to compete against YouTube, Yahoo plans to premiere a rival video service later this summer. With YouTube’s 1 billion unique monthly visitors and thousands of advertisers, how can revenue-stagnant Yahoo differentiate its newest video initiative? While many features of...

31 May, 2014

#HashtagHotel Trends 8 Times, for Locked Account Imagine a brand making its account private (so only followers can see their tweets) and then hosting a 24-hour, round the clock Twitter party, exclusively for followers. That’s exactly what we did for our Club Carlson client and the...

24 May, 2014

Many marketers have begun to realize that increasing the size of social communities doesn't always translate to increased positive brand perception, engagement, or revenue. As a result, our focus for some time has been to develop quality content and programs that drive engagement and help develop true...

19 May, 2014

As many brands have discovered, building a social audience doesn't mean that fans and followers will necessarily connect, or even that curated audiences are even the right target. Increasingly, fan and follower engagement is becoming a measurement of success, especially that of core brand target...

19 May, 2014

Amazon carts filled through Twitter, tweens get a new social channel, and Facebook will soon have new video insights.  Intrigued? I invite you to read all about it in this week’s Social You Should Know. Announcement of #AmazonCart Pushes Direct Sales from Twitter If you are a...

10 May, 2014

A few days ago, Snapchat updated its app with new features to emphasize the ‘chat’ aspect of the platform. This is Snapchat's first major update since they introduced Stories in October of last year. With two-new features, text messaging and video chatting, Snapchat is looking...

05 May, 2014

Facebook ads make up arguably the single most effective element of Facebook marketing that will drive measurable ROI to your business. They can help you broaden your fan base, get more engagement and convert your fans into customers much more efficiently than making organic posts...

02 May, 2014

You've probably noticed people talking about the new Twitter Profile (and the inevitable comparisons to Facebook). With the option to upgrade to the new profile now available for all users, our social media agency wanted to share what your brand needs to do before you...

28 April, 2014