It recently became known that the popular messaging app, Snapchat, was in the process of testing out new filters for users that include adding customized locations and various scenes. For example, a filter that overlays a bunch of money falling from the sky – adding...
Real-Time Marketing Scorn? When Luis Suarez bit his opponent in a World Cup game, brand after brand quickly launched their responses. When Wheat Thins launched a selfie promotion featuring Kelly Osbourne, Fast Company covered it with palpable scorn. When the national financial aid organization tried to...
The 61st Cannes Lions International Festival of Creativity just finished, and the announcement of this year’s Grand Prix winners has set the bar for next year’s hopefuls. Here are a few lessons that can be applied to the world of social media from the premier...
What used to be a symbol of poor eyesight and nerdom has now become a fashionable accessory and status symbol. And showing off your specs via social media is de rigueur. Brands have gotten in on the action as well. Here are 11 fantastic eyewear brands...
Summer is the favorite time of the year for many children – their days are filled with swimming, playing outside and most importantly, no school! Just ask Kid President: https://www.youtube.com/watch?v=4MlZR691of0 However, for one in five children in America, summer can also mean a lack of food. More...
The Great Unbundling of Mobile Apps -- Is it working? Recently, there's been lots of news about Facebook, LinkedIn, Google and others adopting a multi-mobile app strategy whereby they split large desktop apps into smaller specialized mobile apps. Brands are taking notice and are starting to...
Jeff Weiner, CEO of LinkedIn, told Business Insider in April that his company surpassed the 300 million mark for users, with nearly 67 percent of them being outside the United States. Business owners and job seekers know that a LinkedIn profile is a vital part...
Whether you are in the process of job hunting or not, here are some LinkedIn tips to help you get noticed by hiring managers and recruiters. Many companies check LinkedIn now when hiring, but as a social media agency, you better believe we are checking...
Back in December, you may have heard some discussion surrounding Twitter’s new advertising product: Tailored Audiences. Late last week, Twitter took retargeting ads a step further with the introduction of a new website tag. Advertisers who have already created a snippet of code for Twitter’s conversation...
Content is King, but That’s Not Enough Marketers are very focused on their next Facebook update, or tweet, or Instagram. And they should be. But that’s not the entirety of social media marketing. In this article, I’ve outlined that the “Royal Flush” of social media marketing...
To reinforce themselves as the kings of real time and event content, Twitter opened up functionality today that allows users to cheer on their country in the 2014 World Cup. Users are prompted to engage from their Twitter timeline and then launched into a new...
I'm a bit concerned that many brand social media marketers have come to equate their social media strategy with the content they put on their branded channels, such as their Facebook Page, Twitter account or Instagram account. There's nothing wrong with that content, but social media...