As many brands have discovered, building a social audience doesn't mean that fans and followers will necessarily connect, or even that curated audiences are even the right target. Increasingly, fan and follower engagement is becoming a measurement of success, especially that of core brand target...

19 May, 2014

Amazon carts filled through Twitter, tweens get a new social channel, and Facebook will soon have new video insights.  Intrigued? I invite you to read all about it in this week’s Social You Should Know. Announcement of #AmazonCart Pushes Direct Sales from Twitter If you are a...

10 May, 2014

A few days ago, Snapchat updated its app with new features to emphasize the ‘chat’ aspect of the platform. This is Snapchat's first major update since they introduced Stories in October of last year. With two-new features, text messaging and video chatting, Snapchat is looking...

05 May, 2014

Facebook ads make up arguably the single most effective element of Facebook marketing that will drive measurable ROI to your business. They can help you broaden your fan base, get more engagement and convert your fans into customers much more efficiently than making organic posts...

02 May, 2014

You've probably noticed people talking about the new Twitter Profile (and the inevitable comparisons to Facebook). With the option to upgrade to the new profile now available for all users, our social media agency wanted to share what your brand needs to do before you...

28 April, 2014

Facebook starts to break itself apart, Google+ searches for clarity around follower counts and Twitter buys Gnip, in this week’s Social You Should Know. What Will Facebook Look Like in Five Years? Facebook is taking the unusual step of breaking its core product into pieces. Soon, mobile...

21 April, 2014

In the midst of a land rush to automation and big data, Jelly, a relatively new service from Twitter co-founder Biz Stone, is refreshingly driven by people. Bringing the social back to social media, Jelly effectively turns us all into an organic search engine. Reversing the...

12 April, 2014

In the past half-decade or so, crowdfunding has become a popular way of socially raising funds for just about everything – from small arts and crafts projects to big-budget movies. While I was at SXSW, I learned about a crowdfunding company called Fundrise. As opposed to...

11 April, 2014

Even your hashtags must include evidence of a contest entry, according to the FTC. Luckily, compliance is easier than it sounds. The FTC made Cole Haan an example, when the brand ran a Pinterest sweepstakes that asked users to create a board with photos tagged "#wanderingsole"...

07 April, 2014

With rumors that Twitter is getting rid of hashtags and @replies, the micro-blogging platform has been making the rounds in the news lately. However, it’s the recent announcement that Twitter photos “just got more social” that has our team at Ignite Social Media thinking of...

01 April, 2014