Facebook’s December News Feed algorithm change is so far punishing brand pages, regardless of how interested fans are in that page’s content, according to a new analysis by our social media agency. Ignite analysts reviewed 689 posts across 21 brand pages (all of significant size,...

10 December, 2013

As much attention as brands get for clever tweets, I'm always interested in how the social networks themselves use Twitter. Ever wondered which social network has the best Twitter account? No? Well, I put together a list anyway. The "Science" Behind the Rankings I put the word...

05 December, 2013

Hold on to your hats, folks. Facebook issued News Feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. The previous Facebook algorithm change, which rolled-out a couple of months ago, responds to activity across your News Feed, including friends and...

03 December, 2013

This guest post is brought to you by BoostSuite, the easiest way to build more website traffic and get more marketing conversions. If you’re managing your company’s social media marketing, sometimes it can feel like your posts are falling into a black abyss, never to be...

02 December, 2013

Pinterest offers a unique platform to business – a way to organically promote products while adding a personal touch through the creation of storyboard to support brand mission. Originally used by individuals as a way to discover and share items of interest, brands discovered a...

27 November, 2013

Analytics are a beautiful thing. They can tell you so much about a demographic, brand, program performance, and more. However, if you don't know how to read the data correctly, analytics can trick you. Have you ever looked at the social media metrics after a campaign...

26 November, 2013

Pinterest Posts Have a Long Half-Life New research from Piqora shows that half of all product orders from a Pinterest pin come at least 2.5 months after that product was first pinned. This is a dramatically longer half-life than the 30 minutes a brand Facebook post...

23 November, 2013

Social media provides consumers with a public stage to share their thoughts, opinions, grievances, etc. Whether it's on Facebook, Twitter, YouTube, or a social site that hasn't even been built yet, you can bet that there's just as much negatively flowing through the ether as...

22 November, 2013

For many, the greatest joy of Pinterest is the collision of fantasy and reality, of finding tomorrow night's supper next to a beautiful picture of Poland's Crooked Forest. Users curate boards of practicality and of wanderlust and Pinterest continually evolves to help make these dreams...

21 November, 2013

Frequently brands come to us looking for a social program that spans globally with some sort of sweepstakes component for fans and followers. The sticking point of the sweepstakes is often this: To run a truly global sweepstakes in every country is legally impossible. While that...

20 November, 2013