Social media nerds clutched their pearls and breathed a sigh of beauty when they saw the preview for Paper, a Facebook app that is coming from Facebook itself. Yep, you read that right. Facebook is releasing an app that is more beautiful, more fun to navigate,...

30 January, 2014

In the world of social media the “Big 3” are no longer dominating. Facebook has seen 3-million teens leave its site in the past three years. The once small platforms like Instagram and Snapchat have risen to the big leagues with Facebook purchasing Instagram for $1 billion,...

28 January, 2014

Today, January 27, 2014, marks a holiday that we at Ignite Social Media take very seriously: Community Manager Appreciation Day. To commemorate this great day, we asked the people in the trenches to describe their job using .gifs. The result is nothing short of awesome: The...

27 January, 2014

Facebook Punishes Brand Updates That Are Text Only Remember when Facebook told us that the best content would be surfaced to people? It no longer says that. Now if you are a brand and share a text-only update, your reach will be less. This is after...

25 January, 2014

Consumers love to share their praises and complaints on their social media accounts. While praises from consumers on a brand page are certainly wins for the brand, as marketers, we should always be prepared to deal with a social media crisis. Below are three high-level...

23 January, 2014

Facebook recently started to roll-out its version of a “trending” feature, similar to what we all know and love on Twitter. The difference? Unlike Twitter’s focus on hashtags and its ability to filter by location and interests, Facebook looks at what’s being discussed at a...

21 January, 2014

Welcome to 2014. Facebook is telling marketers that the decline in organic reach is inevitable despite the fact that it's causing much of the decline. That plus the #PolarVortex and the second most engaged social network in this week's Social You Should Know. Decline in Facebook...

11 January, 2014

Thanks to the polar vortex, a record number of people in North America were forced to wear long underwear and blow dry their freezing pipes this week. From Chicago to Atlanta, people have dealt with record lows and obscene amounts of snow. For those in...

09 January, 2014