Facebook Punishes Brand Updates That Are Text Only Remember when Facebook told us that the best content would be surfaced to people? It no longer says that. Now if you are a brand and share a text-only update, your reach will be less. This is after...

25 January, 2014

Consumers love to share their praises and complaints on their social media accounts. While praises from consumers on a brand page are certainly wins for the brand, as marketers, we should always be prepared to deal with a social media crisis. Below are three high-level...

23 January, 2014

Facebook recently started to roll-out its version of a “trending” feature, similar to what we all know and love on Twitter. The difference? Unlike Twitter’s focus on hashtags and its ability to filter by location and interests, Facebook looks at what’s being discussed at a...

21 January, 2014

Welcome to 2014. Facebook is telling marketers that the decline in organic reach is inevitable despite the fact that it's causing much of the decline. That plus the #PolarVortex and the second most engaged social network in this week's Social You Should Know. Decline in Facebook...

11 January, 2014

Thanks to the polar vortex, a record number of people in North America were forced to wear long underwear and blow dry their freezing pipes this week. From Chicago to Atlanta, people have dealt with record lows and obscene amounts of snow. For those in...

09 January, 2014

Congratulations, you did it! You’ve managed to build your social media following into an active and engaged community. You’ve taken to heart that your social media community is about quality more so than quantity, and you now want to reward your community with a fun...

06 January, 2014

Adidas Football and Heineken are the only two brands to break in to the ranks of the Top 50 Branded Facebook Fan Pages in the fourth quarter of 2013, while Dr. Pepper and Sprite are the only two brands to drop off of the list....

02 January, 2014

Sometimes brands can get so caught up in acquiring new fans they can leave out the social piece of social media marketing. Acquiring fans and followers is a key part to successful social media marketing. But then what? You need to engage your community and...

30 December, 2013