Consumers are seeing advertisements from all angles these days—Linear TV, CTV, Display, OOH, and of course, paid social. With so many channels, it can be challenging to know which strategies are right—and, more importantly, which ones are wrong. At Ignite Social Media, we focus solely...
2026 Social Media Predictions: What’s Next for Brands?It’s that time of year again—pumpkin spice latte in hand, slide decks open, and plans for 2026 starting to take shape. It’s the familiar season when social media budgets are reviewed, new KPIs and goals are debated, fresh...
In the ever-evolving social media landscape, one platform is quietly doing a major reset. That platform? Nextdoor. The neighborhood-focused app is moving beyond “what did you find on the curb” posts and local chatter to become a richer hub for local news, real-time information, and...
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From cancellations to controversies, risk is one of the most misunderstood ideas in marketing. For many marketing teams, risky marketing means the risk of losing customers, sparking backlash, or tarnishing brand image. However, in today’s social media-first market, avoiding risk altogether can be just as...
Overall Platform Performance + GrowthIf there’s a platform that should be on your radar right now, it’s Pinterest. The social media platform that calls itself “the place of endless possibilities” where users can discover inspiration for anything and everything.In case you need more proof, check...
The world of social media marketing is constantly evolving, so staying current with trends and terminology is critical for brands and marketers. Social media has a language all its own, and understanding it is crucial to create effective strategies, measure success, and engage audiences authentically. We’ve...
We all know the age old adage that the key to a great relationship is communication, communication, communication. I venture to say this is even more important in client-agency communications, as open and transparent client-agency communication leads to better results and helps achieve your overall...
The holiday season is one of the most exciting times for brands to connect with their audiences, and having a thoughtful plan in place can help ensure your content shines. In this 2025 Holiday Social Media Marketing Guide, we explore trends, platform insights, and strategies...
Let me start with what might sound like professional blasphemy: There are no social media experts.I know how that sounds coming from someone who's spent nearly two decades building and running a social media agency. But hear me out—because this realization has fundamentally shaped how...
Let's address the elephant in the room: when you partner with a social media marketing agency, you're not our only client. And frankly, that's exactly why you should want to work with an agency like ours.While brands may fantasize about having a dedicated social media...
Updated: August 2025The landscape of social media engagement metrics has dramatically shifted in 2024-2025. While the industry previously counted video views as standard engagements, major platforms have moved away from this practice, fundamentally changing how brands should measure success.What Are Video Engagement Metrics?Video engagement metrics...