In the digital marketing landscape, social media influencers and content creators play distinct roles. While often used interchangeably, these terms represent different approaches to online presence and audience engagement.Our sister agency, Carusele, did a deep dive on this topic on their blog the other day,...
It's that time of year when not only is the temperature heating up, but also marketing planning for next year. While summer is a respite for some, it's just the quiet before the storm for those gearing up for an agency review, especially those wanting...
In the fast-paced world of social media marketing, video content reigns supreme. Short-form videos, in particular, have exploded in popularity across platforms. But as marketers, we need to ask ourselves: what really counts as a view? Understanding how different platforms measure video views is important...
If your question is, "Do video views count as engagements in social media marketing?" the answer is simple and clear. YES. The industry standard is to count video views as engagements.Now, if your question is, "Should video views count as engagements in social media marketing?"...
Gen Z has entered the workforce and is increasing in buying power. This means that it is becoming increasingly important for brands to understand the mindset and behaviors of younger generations like Gen Z. Those born between 1997-2012 have very different values, communication styles, and...
The Importance of Prompts There’s no magic behind AI image generation - it's all in the prompts! Think of a prompt as your creative muse – the secret sauce that brings your wildest ideas to life. A well-thought-out prompt is your VIP pass to getting those...
At Ignite Social Media, we pride ourselves on delivering campaigns that stand out in the social media landscape. And when you get to work with a beloved brand such as Entenmann's and their baked goods, opportunities abound. This case study delves into the details of...
In today's fast-paced digital landscape, social media has become a battleground for brands. Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand's reputation. At Ignite Social Media, we understand the importance of...
Whether you're team ice cream cone or devoted to the pint, there's no denying that ice cream is a summertime staple. As the temperatures rise, so does the competition among the top ice cream brands as they battle it out for those sweet, sweet social...
In the ever-evolving world of retail marketing, it's often the unexpected brands that deliver the most inspiring and effective influencer campaigns.Big Lots, the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive...
https://youtu.be/sUWR69UiJGILiquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. The company's founders understood one critical truth - in a saturated marketplace, simply launching a new product is not enough to get...
With over 5.4 million followers across major social platforms, Duke Men's Basketball has the largest following of any college sports team - even bigger than Duke University itself. Their social media presence is truly in a league of its own.So how have they built such...