You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. Why the fatigue from followers? And...
We've been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we've been at this a really long time.But we know we're not the only ones. Are you a...
Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Now we’re seeing this trend increasingly make its way into US politics. Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter...
The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. This year, brands played it safe with celebrity-filled ads light on calls-to-action,...
Cary, NC – January 30, 2024 – Ignite Social Media, a pioneer in the social media marketing space, today announced the launch of its latest ebook, "Social Media & AI: An In-Depth Analysis." This comprehensive guide delves deep into the integration of Artificial Intelligence in...
With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. The addicting short-form videos keep users highly engaged, and the built-in creative tools make it easy for brands to create viral content.However, many brands are hesitant to create...
In the fast-paced world of social media marketing, it's essential to stay up to date with the latest trends and terminology. As marketing professionals, you'll want to be in the know about the buzzwords that are shaping the landscape in 2024. So, without further ado,...
If you've been following the social media landscape, you might remember Threads, the app from Meta designed to take on Twitter. Well, it seems like Threads has been making a comeback, and here's why you should pay attention. A Threads Revival? Back in August, we conducted a...
Deciding which social media platforms to be on can be overwhelming for brands today. With new channels launching and others declining in popularity, how do you know where to focus your efforts? Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in...
Social media moves fast. Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when...
In today's digital world, your social media strategy lives and dies by captivating visual content. With endless posts flooding feeds, you need creative visuals that grab attention, inspire engagement, and turn followers into superfans.We're sharing four stellar examples (and a bonus) any brand can learn...
Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions.In this video, Senior Production Managers Courtney D'Aiuto and Susan Flower discuss the power of short-form video and...