As a content creator, it can be challenging to keep up with the newest styles or trends these days. It seems like there is a new “thrill” every week. And because it’s important to create relevant content for your audience, timing is everything. Thankfully, Pinterest...
With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social...
One month of 2022 has come and gone, so let’s check in. Cliché or not, there is something valuable in utilizing the change of a calendar year to take a step back, evaluate, and set goals for the upcoming year. In this case, we are...
This year was huge for the Apple TV+ show Ted Lasso, which dropped a successful second season over the summer, pulled in seven Emmys, including the Emmy for Outstanding Comedy Series, and just released a surprise holiday stop-motion short called “The Missing Christmas Mustache.” If you...
Instagram Stories are hugely popular, but until recently, only large accounts could drive people to a website link using the “Swipe Up” feature. That’s now changed. Let’s dive into the way things used to be, and then share how to use the new “Link Stickers”...
Your social media synergy is about to level up! Instagram now allows creators to collaborate on posts and reels by sending an invitation to fellow creators or brands, thanks to this new feature called “Collab”. But before you read along, make sure your app is...
Over the course of his long career, Mike Krzyzewski has passed along his wisdom to hundreds of college and Olympic basketball stars. I am not one of them. But despite my lack of basketball acumen, I’ve had the good fortune to spend time with Coach many...
A lot has happened this past year. 2021 showed us both the rise and fall of Clubhouse, accompanied by some major hype around social audio that most people have already forgotten about. Facebook has been the focus of too many headlines to count, from the...
Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes. Plus, with the addition of newer social networks rising in the ranks,...
In testimony to the US Senate in August, Facebook whistleblower Frances Haugen proposed a regulatory reform that would make Facebook (and perhaps all social networks) responsible for any content they amplified using an algorithm. While this may seem a reasonable and nuanced approach, the impact...
It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. It’s an issue that a majority of marketing executives face, and one that we’re always working to help...
Social commerce has significantly evolved over the last few years. From 2020-2021, there was a 35.5% increase in retail social commerce sales, a trend that’s expected to continue to grow in the coming years. It’s evident that with the plethora of shoppable features available across social...