social media marketing for the holiday season

Last Minute Social Media Marketing Strategy for the Holiday Season 

A little late running your holiday campaign? Say no more! 

When it comes to the holiday season, time is of the essence. The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. Traditionally, the holiday season runs from late November to early January. Unfortunately, if you’re late to the game, it may seem like it’s too late to make an impact on your sales.  

However, you can still take advantage of the remaining days coming into the season and drive engagement and revenue. Here are some tactics to consider to get the most out of social media marketing during this special time of year. Here are some last-minute tips.

1. Focus on Relevant Content 

Posting relevant content this holiday season is essential for any brand. Make sure your content engages with customers in meaningful ways and provides value to them. Consider topics such as gift ideas, holiday shopping tips, a festive game or quiz, or other creative solutions to the holidays.  

Additionally, creating holiday-themed visuals can also spice up social media posts. Images are one of the more powerful tools for telling stories on social media, and they can be used to create a connection with followers. Take advantage of the time of year to get creative with content, and make sure that it resonates with your audience. \

2. Leverage Holiday Hashtags  

Using hashtags can help brands reach a wider audience and create more engagement around holiday-themed posts. Using trending holiday hashtags such as “#HappyHolidays” or “#ChristmasSpirit” can help brands get noticed.  

Brands can also consider creating their own hashtag for the holiday season. This can help tie various bits of content together in a theme, although it likely won’t help much with content discovery. Look at competitor brands to see what type of hashtags they’re using and popular trends such as “Christmas Shopping” or “Holiday Gift Ideas” to get ideas.


3. Create a Social Media Countdown 

Creating a social media countdown to the holidays is a great way to both engage with followers and build excitement for upcoming promotions. This can be done by posting daily content leading up to the holidays. Consider themes such as “12 Days of Christmas” or “Last Minute Gift Ideas,” or have an advent calendar with a fun surprise each day.  

4. Run a Year-End Giveaway 

Running a year-end giveaway is a great way for brands to increase engagement and followers during the holiday season — and a way of giving back to their community. 

Creating a giveaway is incredibly simple and can be done in just a few steps, as long as you follow local laws and regulations. Start by creating an online entry form that outlines the rules and details of the giveaway. Then post about it across your social media channels and encourage followers to tag friends and share the post. 

By running giveaways, brands can create an incentive for customers to follow their social media accounts and engage with their content. Additionally, it’s also a great way to boost visibility. Well, who does not love giveaways anyway? Holidays are for giveaways! 

5. Do a Round-Up Content 

Doing a round-up of content is a great way to end the year. It’s an opportunity for brands to celebrate their achievements and successes over the past year. Take some time to reflect on all of the great milestones, accomplishments, and stories that occurred this year — both internally and externally.  

This content can be posted in a blog post or video and then shared on social media. Doing so will give followers an inside look at the brand and provide valuable information to them. It’s also great for brands to thank their customers for their support throughout the year and build stronger relationships with them while getting more mileage from your best pieces of the year. 

6. Promote Year-End Deals 

The holidays are a great time to roll out special offers and discounts. Brands can take advantage of this time to promote exclusive deals and specials that will encourage customers to spend. Brands can also take this time to run ads across social media platforms.  

Holiday shopping insights

When running ads, be sure to consider the target audience, budget, and type of content that will be most effective in reaching potential customers. This can help brands reach the right customers at the right time with relevant messaging. Keep it simple but powerful – no one likes long-winded offers. 

With creative thinking and strategic planning, brands can make the most of this special time of year — yep, even at the last minute. 

7. Partner with an Influencer 

Our favorite and most effective by far, Influencer marketing. As the holidays approach, partnering with an influencer can be a great way for brands to increase their reach and generate more engagement.  

Partnering with an influencer during the holiday season can help brands create content that resonates with their target audience and directly influence buying decisions. Brands can work with an influencer to create content that promotes products, drives online sales, and engages customers in a meaningful way.  

By leveraging influencers during the holidays, brands can ensure greater visibility and engagement. Additionally, it’s also a great way to build relationships and create a loyal customer base for the future. Especially now that influencers have a greater effect on consumer behaviors, brands should take advantage of this during the busy holiday season. 

Stay Ahead: Plan for 2023 

There are many ways in which brands can make an impact during this holiday season — even if they haven’t had time to plan ahead. With creativity and effort, brands can still ensure their customers feel appreciated and valued. 

The holiday season can be a very busy and overwhelming time for brands, but with some strategic planning and creativity, it can also be an incredibly rewarding time as well. By leveraging these five tips, brands can maximize their reach and boost sales — even at the last minute! 

Lastly, the holiday season is a great time to plan for the upcoming year as well. Brands should take this opportunity to brainstorm ideas and create strategies that will help them stay ahead in 2023. 

If you need help with getting the benchmark started, reach out to our team and let us help you create a successful plan for 2023. 

Ignite Social Media