From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. Some...
Ready. Set. Goals! It’s 2023. And by now every social media marketer should have outlined their 2023 goals. But maybe you’ve not, or you're still working on it. Here’s an approach that will help you come up with meaningful goals for the year. First, Define Goals (Over...
Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 billion in 2022. It's essential for brands...
A little late running your holiday campaign? Say no more! When it comes to the holiday season, time is of the essence. The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. Traditionally, the holiday...
Surprisingly, Pinterest is still winning audiences with engaging, aesthetic, and relevant content. This platform allows users to interact, discover and save creative ideas for later use or inspiration. But not just that, it's constantly changing and adding new features to its platform. Making it more user-friendly,...
As anyone who spends any time marketing on social media knows, managing all of your accounts can be a real hassle. There are so many different platforms and each one requires a different approach. The social media landscape for businesses has evolved rapidly with more...
Are you looking for a social media management tool that can help you save time and grow your business? If so, then you may be wondering if Hootsuite is the right choice for you. In this ultimate Hootsuite review, we'll take a close look at what...
Any content creator worth their salt knows that hacking the content creation process is essential for pumping out quality content on a regular basis. But what exactly does that mean? In a nutshell, it means finding ways to be more effective and efficient with your...
In a world where social media platforms are constantly changing and evolving, it's easy to forget about the classics. Twitter (like Ignite) has been around for over 15 years now, and while it may not be as trendy as it once was, it's still holding...
Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. Of course, brands need to have a social media presence — but it's not enough to just be present. To stand out in a...
Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or...
Brands have got to listen, TikTok is staying. It’s not going anywhere. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number...