ServicesHeader

Services

Social First. Social Only. Social Partners.

Our agency mission is to change the world of marketing through social media, so we’re purpose built to deliver our clients the best in social media marketing. We spend our days in the social media trenches a partner to in-house teams and other agencies, all the while generating measurable business results.

Social Media Marketing Strategy

Strategy Development

We created a well-defined, market-tested process for working with clients on award-winning social strategies, be it across the entire social media marketing mix or the small-scale plans for product launches. We build custom roadmaps for success aligning audience, objectives, strategies and tactics in a way that achieves specific, measurable results.

Our latest thinking on Social Strategy:

  • When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 billion daily active users and averages over $98 in ad revenue per user – nearly twice as much as......

  •   Social Media Strategy Template for 2019 With 2019 rapidly approaching, now is a good time to revisit your social media strategy. A lot has changed over the past year in terms of how people are using social, ad units, targeting capabilities and new media......

  • With over 68% of brand-side marketers having or planning to have internal resources dedicated to social media, the need for social media consultants is rising. Whether you are managing social media for a brand as a one-man-show or have a more robust internal team of resources......

noun_1012197_f38f19

Consulting

Our consulting practice works collaboratively with your in-house social media team to develop an overarching strategic direction, and a logical measurement plan, upfront. Then, we’re here to support you as needed over the long haul, helping you apply and stay accountable to that strategy in an ever-changing space.

noun_1044649_f38f19

Community Management

After building a solid strategy, our community managers immerse themselves in your brand’s channels to engage potential and current customers, brand advocates, media and other interested audiences.Our #CMGR team is a one-stop shop for creating lively and engaged social media communities through editorial planning, monitoring and moderation, and surprise and delight campaigns.

We provide support during business hours and on nights and weekends for select brand partners.

Our latest thinking on Community Management:

  • Last month, you may have been signed out of your personal Facebook account due to a recent privacy breach. While almost 50 million people were affected, according to Facebook there was no indication that business accounts were affected. Regardless, it’s a good reminder to put......

  • There’s a lot that goes into community management. A community manager acts as the link between a brand and its customers- helping to build, grow, and manage their online communities. Community managers (CMs) are, in many cases, the voice of the brand. They are immersed......

  • Social media is quickly becoming one of the leading channels for customers to choose when they are looking for customer service. Social media customer service accounts for 34.5% of people’s choice for resolving their issues, outstripping email, websites, and 1-800 numbers. But how can social......

noun_676471_f38f19

Paid Social Advertising

Social media ad buying is different than any other ad buying in that quality content is demonstrably more cost effective to promote than average content. Our dedicated media strategists and media buyers pair careful audience targeting with real-time optimization. The result? Ads that resonate with the community and exceed goals.

Pair this with our content creation teams to get the full impact of our Organish™ approach. Brands have seen reductions in CPE of 60% to 80% using this approach.

Our latest thinking on Paid Social Media Buying:

  • How many social channels do you know about? The main ones like Facebook, Twitter, Instagram and Pinterest? Maybe Redditt, Tumblr and Snapchat. If you’re in the United States that might be the extent of your social channel knowledge but what about other countries? If you’re......

  • Ever since Facebook changed the organic content algorithm in 2013, paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. This post will look at......

  • There’s no doubt that your community manager knows your social audience best. After all, they are in the community, engaging with your fans daily. They know what content resonates, what your fans will and will not engage with, and common questions that arise. Social media......

noun_850470_f38f19

Social Content Creation

Our two in-house studios have been creating content for leading brands for years. From long-form blog thought leadership to the latest video content on today’s hot new platform, our team of in-house content producers play at the intersection of community passions and your business goals.

Our Organish® approach to content creation ensures that your content does well on social, whether it’s organic or boosted with paid media.

Our latest thinking on Content Creation:

  • This Black Friday came in looking green for many retailers. CNBC reported that online sales for Black Friday were 23.6% higher than last year, which is BIG. With that much online activity, social media had to be a big piece of the strategy to drive......

  • People go to Instagram to be inspired by others, including brands, that they care about. As marketers, it’s easy to get caught up in the cycle of pushing your brand’s message with the same content that you’re using for other marketing channels, but that doesn’t......

  • The “live” feature can be a very helpful tool for brands to utilize. Social platforms like Facebook, Twitter, and Instagram offer the option to go live. This can be used to promote events, give an inside look, run a live sweepstakes or show your community......

Social Media Marketing Promotions

Promotions

The goal of any promotion is to achieve the brand’s business objectives, and a well-planned and executed social media promotion does just that. Our programs move customers through the purchase loop and turn customers into fans and turn fans into advocates for your brand.

Our latest thinking on Social Media Promotion:

  • Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. There are plenty of prompts that can be served to fans to get them reaching for their phones looking for......

  • Most of us know what a sweepstakes is versus a contest (if not, I’m here to help) but what about surprise & delights? It’s just like it sounds, surprise a fan and they’ll be delighted. Everyone loves a good surprise and fans love it even......

  • A new year means a chance to rethink your approach to social media campaigns. Hit “refresh” on your media buying technique by leaving these habits in the past, and look forward to better-performing social campaigns. Traffic Campaigns Cut down on reaching clickly users who may......

noun_28258_f38f19

Influencer Engagement

Raves and reviews from others are one of the most powerful marketing tools a brand can have—but influencer content need to be genuine. We’ve hand built our influencer network since 2008 to generate and syndicate authentic branded content that is on message while staying true to the influencers’ voice and audience interests.

For brands that want excellent content packaged with guaranteed reach, we spun out our sister company Carusele in 2015.

Our latest thinking on Influencer Marketing:

  • Holidays are almost upon us, leading to gatherings and the need for new ideas. Decorating, recipes, maybe even the need for games start occupying our thoughts. We search for inspiration every year and what a better place to go for ideas than holiday influencers who......

  • You’re looking for help with an influencer marketing campaign, so you’ve decided to outsource the program to a company that does it all the time. This can be a very smart move. Of course, doing your due diligence, you got more than one proposal. They......

  • When influencer marketing first started, there weren’t many male influencers. Times have changed, and there’s no shortage of social channels to go to if you’re looking for a male opinion. Or if you’re just looking for some great content to consume. A handful of years......

noun_220399_f38f19

Measurement & Monitoring

Our analysts do more than report on KPIs. They set goals and deliver custom-designed reports that help you see what’s needed to meet those goals. We’ve also developed bespoke social media ROI measurement models for brands with vastly different business models. Our team will work with yours to adapt these models, or even build new ones, to fit your specific business needs.

Our latest thinking on Social Media Measurement:

  • 2019 Social Media Metrics Time flies and, believe it or not, it’s already time to start thinking about planning for next year. Every good strategy requires a good measurement plan. To help you start thinking about 2019 social media metrics, we put together a list......

  • While parenting a 13-year-old, I realized two things: first, I’m old and second, social media wasn’t a thing when I was a teen. To stay relevant to my ever-growing bundle of joy, I’ve had to dive into apps I otherwise wouldn’t use as much. Before......

  • Social media measurement has been a hot topic for many years. A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. Let’s take a closer look at how CMOs view digital......

noun_99436_f38f19

Social Listening

Sure, we track the basics like share of voice and brand mentions with social listening, but the real value comes from the insights our analysts glean by reviewing real consumer conversations. Our insights help inform brand decisions on everything from marketing campaigns to product development and customer service practices.

Our latest thinking on Social Listening:

  • Social media is quickly becoming one of the leading channels for customers to choose when they are looking for customer service. Social media customer service accounts for 34.5% of people’s choice for resolving their issues, outstripping email, websites, and 1-800 numbers. But how can social......

  • This post contains spoilers for Season 2 of Netflix’s “Stranger Things.” We warned you. Unless you’ve been living under a rock, you probably know that Season 2 of the acclaimed Netflix show, “Stranger Things,” premiered Friday, October 27. If you didn’t spend the weekend bingeing......

  • Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Whether you’re running an influencer campaign,......

noun_691133_f38f19

Crisis Management

Our Community Management, Strategy, and Analytics teams have years of experience handling escalations and crisis communications in social media for some of the biggest brands in the world—brands with a lot of eyes watching their every move.

Whether you need a pre-emptive crisis and escalation plan, a few days of strategic guidance, or just more eyes on your channels to handle a surge in complaints, we can quickly activate an experienced team to help you get through it all.

Our latest thinking on Crisis Management:

  • Unfortunately, sometimes we can’t plan ahead of natural disasters, but when we can, it’s always good to have a plan of attack so you can be extra prepared. Nowadays, during times of uncertainty and crisis, people tend to jump online quickly to get their questions......

  • It seems like more so than ever, we’re waking up to devastating news when we turn on the TV or check into our social media accounts. You’ve probably wondered what your brand should do in relation to current events or after a tragedy occurs. While......

  • Imagine this scenario: you’re logging in for a regular morning sweep of your brand’s channels, and you notice the comment volume is significantly higher than usual. As you read the comments, you notice a lot of political discussion that’s almost never present in your feed.......