Services

Social First. Social Only. Social Partners.

Our agency mission is to change the world of marketing through social media, so we’re purpose built to deliver our clients the best in social media marketing. We spend our days in the social media trenches a partner to in-house teams and other agencies, all the while generating measurable business results.

Strategy Development

We created a well-defined, market-tested process for working with clients on award-winning social strategies, be it across the entire social media mix or the small-scale plans for product launches. We build custom roadmaps for success aligning audience, objectives, strategies and tactics in a way that achieves specific, measurable results.

Our latest thinking on Social Strategy:

Consulting

Our consulting practice works collaboratively with your in-house social media team to develop an overarching strategic direction, and a logical measurement plan, upfront. Then, we’re here to support you as needed over the long haul, helping you apply and stay accountable to that strategy in an ever-changing space.

Community Management

After building a solid strategy, our community managers immerse themselves in your brand’s channels to engage potential and current customers, brand advocates, media and other interested audiences.Our #CMGR team is a one-stop shop for creating lively and engaged social media communities through editorial planning, monitoring and moderation, and surprise and delight campaigns.

We provide support during business hours and on nights and weekends for select brand partners.

Our latest thinking on Community Management:

  • For the first time ever, Ignite Social Media is offering a detailed, 3-hour Master Class on Community Management Best Practices for 2016. And readers of our blog can save $100 if you register by May 31st using the discount code EARLYBIRD. (If you’re reading this......

  • Managing social media content is a constant challenge, however it’s a necessary task if a brand wants to increase their online visibility and influence. It can be difficult to come up with creative ideas and relevant information consistently. It’s a lot for any writer or......

  • Around here, we get excited to test new things. If you’re getting our ‘Social You Should Know’ updates, you know that every week we manage to have a few updates to share from the social world. Last year, you probably got an update about the......

Paid Social Advertising

Social media ad buying is different than any other ad buying in that quality content is demonstrably more cost effective to promote than average content. Our dedicated media strategists and media buyers pair careful audience targeting with real-time optimization. The result? Ads that resonate with the community and exceed goals.

Pair this with our content creation teams to get the full impact of our Organish™ approach. Brands have seen reductions in CPE of 60% to 80% using this approach.

Our latest thinking onPaid Social Media Buying:

  • It’s no secret that most people follow brands on social media to get deals & discounts. In fact, one study showed that as many as 77% of people decided whether or not to engage with a company based on if they offered incentives. Knowing this,......

  • Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If you’re not familiar with these, you can read all about them in this Facebook blog post.) Not only are they thumb-stopping, but here at Ignite......

  • December is a busy time for us advertisers as we’re looking to spend budgets by the end of the year. This benefits us in a few ways. It’s important to (wisely) spend the entire budget to demonstrate that you need a similar budget in the......

Social Content Creation

Our two in-house studios have been creating content for leading brands for years. From long-form blog thought leadership to the latest video content on today’s hot new platform, our team of in-house content producers play at the intersection of community passions and your business goals.

Our Organish® approach to content creation ensures that your content does well on social, whether it’s organic or boosted with paid media.

Our latest thinking on Content Creation:

  • With any big event, brands will most surely try to leverage pop culture with a clever tweet or Facebook post, and the final episode of Breaking Bad is no exception. Some brands will do it well and some rather poorly. Are you unsure if your brand should......

  • Consistently producing quality content is every blogger, community manager and social strategist’s biggest challenge. While it can be very satisfying to rely on one’s own internal creative processes to create home run content, sometimes the creative juices just aren’t flowing. Creating valuable content takes a plan......

  • Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. We’re talking about apps that give you......

Promotions

The goal of any promotion is to achieve the brand’s business objectives, and a well-planned and executed social media promotion does just that. Our programs move customers through the purchase loop and turn customers into fans and turn fans into advocates for your brand.

Our latest thinking on Social Media Promotion:

  • People are still wrapping their arms around what a social media agency can do for them, so one of the questions I get asked a lot is, “Can’t you go out to the bloggers and pitch them to write about us?”...

  • The Super Bowl has always been an advertising showcase for marketers. It’s the rare occasion where you don’t set your DVR and fast-forward through the commercials.  But lately, it’s been a big stage for social media integration as well. I’ve tracked social media’s involvement in......

  • It’s no secret that most people follow brands on social media to get deals & discounts. In fact, one study showed that as many as 77% of people decided whether or not to engage with a company based on if they offered incentives. Knowing this,......

Influencer Engagement

Raves and reviews from others are one of the most powerful marketing tools a brand can have—but influencer content need to be genuine. We’ve hand built our influencer network since 2008 to generate and syndicate authentic branded content that is on message while staying true to the influencers’ voice and audience interests.

For brands that want excellent content packaged with guaranteed reach, we spun out our sister company Carusele in 2015.

Our latest thinking on Influencer Marketing:

  • Hey there! Today, we’d like to share ten Instagram photographers who we think are most definitely worth following. This selection might bring a blast of color, a bit of cuteness, a moment of reflection, or even some inspiration to you. So, without further ado, here......

  • What exactly is an influencer anyway? An influencer has a ‘loud’ voice, substantial reach, and a significant network, including followers, readers, or viewers. He or she has the ability to sway opinions of a specific audience by association. Working with influencers is an essential part......

  • It’s a new year, well it’s been a new year for a couple weeks, but since we’re still in January let’s talk about how you can look at utilizing influencers in 2016. We previously spoke about how brands should consider working with influencers, so now......

Measurement & Monitoring

Our analysts do more than report on KPIs. They set goals and deliver custom-designed reports that help you see what’s needed to meet those goals. We’ve also developed bespoke social media ROI measurement models for brands with vastly different business models. Our team will work with yours to adapt these models, or even build new ones, to fit your specific business needs.

Our latest thinking on Social Media Measurement:

  • Social Media has evolved significantly over the past few years. Not only for you and I posting our updates to Facebook, Instagram, Snapchat, or [insert your favorite platform here], but for businesses and social connections as well. [br][br] Despite years of ongoing upgrades to social......

  • 2015 was a great year for data! Our analytics team put our heads together to find some highlights for the year and a little sprinkle of speculation for what is to come in 2016. Facebook Organic Reach Oh Facebook organic reach, where hast thou gone. This......

  • We’re already a month into 2016 and there many of us in a panic to set our social goals set for the year’s end. This is no small feat as social media’s place in the marketing sphere is still evolving. That said, 2015 was a......

Social Listening

Sure, we track the basics like share of voice and brand mentions with social listening, but the real value comes from the insights our analysts glean by reviewing real consumer conversations. Our insights help inform brand decisions on everything from marketing campaigns to product development and customer service practices.

Our latest thinking on Social Listening:

  • Social media has played a significant (some might say…huge) role in the road to the Oval Office this election cycle. The presidential candidates have not shied away from expressing their opinions and connecting with voters via Twitter this year, and many of their social swipes......

  • One of the major benefits to social media marketing is the ability to capitalize on relevant trends to get in front of more people. However, it is important to keep in mind your overall social strategy before jumping on every trending conversation. There are 3......

  • Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. Tools that provide monitoring services are doorways into a world of product feedback, customer complaints & praise, competitor announcements, industry trends and much, much......

Crisis Management

Our Community Management, Strategy, and Analytics teams have years of experience handling escalations and crisis communications in social media for some of the biggest brands in the world—brands with a lot of eyes watching their every move.

Whether you need a pre-emptive crisis and escalation plan, a few days of strategic guidance, or just more eyes on your channels to handle a surge in complaints, we can quickly activate an experienced team to help you get through it all.

Our latest thinking on Crisis Management:

  • With recent current events and tragic news in the media each day, it’s time to talk about best practices your brand should use when it comes to social media during a crisis. Far too often we see brands really mess this one up. I’m speaking......

  • Equipped with a notecard, a mic, and a bucketful of nerves, Rikk Wilde went from a Chevrolet zone manager to the latest Internet sensation. Then Chevy turned the following lemons into some refreshing lemonade. In an attempt to present World Series Champion San Francisco Giants......

  • It can be disheartening opening up your channels on a Monday morning and seeing a wave of negative comments flooding your notifications. Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social......