Our agency mission is to change the world of marketing through social media, so we’re purpose built to deliver our clients the best in social media marketing. We spend our days in the social media trenches a partner to in-house teams and other agencies, all the while generating measurable business results.
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We created a well-defined, market-tested process for working with clients on award-winning social strategies, be it across the entire social media marketing mix or the small-scale plans for product launches. We build custom roadmaps for success aligning audience, objectives, strategies and tactics in a way that achieves specific, measurable results.
In marketing, image is everything—especially when it comes to communication. Though content calendars and audience insights go a long way in informing content strategies, one of the best ways to generate high performing content is by following each platform’s best practices. Read on to get......
Facebook has been a trending topic for some not-so-good reasons lately, and many were left wondering if the social media giant had met its downfall. CEO Mark Zuckerberg, however, was there to quell those concerns at F8 – Facebook’s annual developer’s conference. In addition to......
In this edition of Ignite Your Week, we take a look at how Twitter updates are aiming to make their network more appealing to brands by sharing insights and addressing their bot problem. First, Twitter has suspended or deleted more than three million accounts in......
Our consulting practice works collaboratively with your in-house social media team to develop an overarching strategic direction, and a logical measurement plan, upfront. Then, we’re here to support you as needed over the long haul, helping you apply and stay accountable to that strategy in an ever-changing space.
After building a solid strategy, our community managers immerse themselves in your brand’s channels to engage potential and current customers, brand advocates, media and other interested audiences.Our #CMGR team is a one-stop shop for creating lively and engaged social media communities through editorial planning, monitoring and moderation, and surprise and delight campaigns.
We provide support during business hours and on nights and weekends for select brand partners.
Having a strong social media presence is mandatory for brands these days. Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On one hand, you can form relationships with your fans and......
Gone are the days of social media networks simply being fun places to post pictures, emo song lyrics, and connect with friends (or make them upset by not putting them in your Top 8 on MySpace). Social media is now a massive world full of......
It’s so easy to get caught up in your to-do list. You have requests from your internal team on what you should be showcasing in social, and, if you’re not careful, that ends up dictating your social media strategy. But are you giving your audience......
Social media ad buying is different than any other ad buying in that quality content is demonstrably more cost effective to promote than average content. Our dedicated media strategists and media buyers pair careful audience targeting with real-time optimization. The result? Ads that resonate with the community and exceed goals.
Pair this with our content creation teams to get the full impact of our Organish™ approach. Brands have seen reductions in CPE of 60% to 80% using this approach.
How many social channels do you know about? The main ones like Facebook, Twitter, Instagram and Pinterest? Maybe Redditt, Tumblr and Snapchat. If you’re in the United States that might be the extent of your social channel knowledge but what about other countries? If you’re......
Ever since Facebook changed the organic content algorithm in 2013, paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. This post will look at......
There’s no doubt that your community manager knows your social audience best. After all, they are in the community, engaging with your fans daily. They know what content resonates, what your fans will and will not engage with, and common questions that arise. Social media......
Our two in-house studios have been creating content for leading brands for years. From long-form blog thought leadership to the latest video content on today’s hot new platform, our team of in-house content producers play at the intersection of community passions and your business goals.
Our Organish® approach to content creation ensures that your content does well on social, whether it’s organic or boosted with paid media.
Another national holiday has come and gone, so naturally, many brands relished the opportunity to take part in the larger conversation. This works for some brands, opening the door to get creative around a topic that relates back to their company. Sometimes though, it’s better......
I don’t know about you, but the first half of 2018 has flown by to me. As social media marketers, we are constantly staying up to date on what is happening in the space and trying to anticipate what is going to happen next. We......
The 4th of July is a tricky holiday for marketers. To ignore it completely comes across a little unpatriotic, but swing too far in the opposite direction, decorating your channel with rippling flags and eye-popping flashes of red, white, and blue, and you risk your......
The goal of any promotion is to achieve the brand’s business objectives, and a well-planned and executed social media promotion does just that. Our programs move customers through the purchase loop and turn customers into fans and turn fans into advocates for your brand.
Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. There are plenty of prompts that can be served to fans to get them reaching for their phones looking for......
Most of us know what a sweepstakes is versus a contest (if not, I’m here to help) but what about surprise & delights? It’s just like it sounds, surprise a fan and they’ll be delighted. Everyone loves a good surprise and fans love it even......
A new year means a chance to rethink your approach to social media campaigns. Hit “refresh” on your media buying technique by leaving these habits in the past, and look forward to better-performing social campaigns. Traffic Campaigns Cut down on reaching clickly users who may......
Raves and reviews from others are one of the most powerful marketing tools a brand can have—but influencer content need to be genuine. We’ve hand built our influencer network since 2008 to generate and syndicate authentic branded content that is on message while staying true to the influencers’ voice and audience interests.
For brands that want excellent content packaged with guaranteed reach, we spun out our sister company Carusele in 2015.
In an effort to combat bots sharing the same message en masse, Twitter has rolled out some changes which may have an impact on real accounts, including influencers. Take a look at what those changes are, and how they may have an impact on your......
Last month, YouTube officially rolled out its new Partner Program monetization policy, sparking a large debate across social media. The new policy states that YouTube influencers must accumulate 4,000 hours of watch time over the course of 12 months and reach 1,000 subscribers to join......
Commemorating the movement for women’s rights, International Women’s Day falls on March 8th every year. Coming from a woman owned agency, it’s only fitting that we take a moment to recognize women from around the globe. Starting at A and heading down to Z we’ve......
Our analysts do more than report on KPIs. They set goals and deliver custom-designed reports that help you see what’s needed to meet those goals. We’ve also developed bespoke social media ROI measurement models for brands with vastly different business models. Our team will work with yours to adapt these models, or even build new ones, to fit your specific business needs.
In this edition of Ignite Your Week, we’re talking about benchmarks before the impending Facebook algorithm change. So before the change we wanted to take a look at some benchmarks so we could compare once the algorithm actually takes effect. We looked at over six......
It has certainly been a trying time for Facebook these last few months. First, it was fake news, and now privacy concerns have hit an all-time high. Facebook lost about $100B in market value over these issues. Is the mistrust among users and a significant......
We’re officially into the swing of 2018 and with the first quarter winding down, it’s time to evaluate how your social media strategy is working. There is no better way to start than to compare last year’s efforts to this year’s efforts. Knowing this information will help......
Sure, we track the basics like share of voice and brand mentions with social listening, but the real value comes from the insights our analysts glean by reviewing real consumer conversations. Our insights help inform brand decisions on everything from marketing campaigns to product development and customer service practices.
This post contains spoilers for Season 2 of Netflix’s “Stranger Things.” We warned you. Unless you’ve been living under a rock, you probably know that Season 2 of the acclaimed Netflix show, “Stranger Things,” premiered Friday, October 27. If you didn’t spend the weekend bingeing......
Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Whether you’re running an influencer campaign,......
Social media has played a significant (some might say…huge) role in the road to the Oval Office this election cycle. The presidential candidates have not shied away from expressing their opinions and connecting with voters via Twitter this year, and many of their social swipes......
Our Community Management, Strategy, and Analytics teams have years of experience handling escalations and crisis communications in social media for some of the biggest brands in the world—brands with a lot of eyes watching their every move.
Whether you need a pre-emptive crisis and escalation plan, a few days of strategic guidance, or just more eyes on your channels to handle a surge in complaints, we can quickly activate an experienced team to help you get through it all.
It seems like more so than ever, we’re waking up to devastating news when we turn on the TV or check into our social media accounts. You’ve probably wondered what your brand should do in relation to current events or after a tragedy occurs. While......
Imagine this scenario: you’re logging in for a regular morning sweep of your brand’s channels, and you notice the comment volume is significantly higher than usual. As you read the comments, you notice a lot of political discussion that’s almost never present in your feed.......
Using social media can be scary for many reasons; there are horrible trolls to deal with, NSFW pictures, and scarring moments such as trying to take a picture to share and your front-facing camera opening unexpectedly. Social media can be even scarier for brands, as......