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Services

Social First. Social Only. Social Partners.

As the original social media agency, our agency mission has always been to change the world of marketing through social media, so we’re built to deliver our clients the best in social media marketing. We spend our days in the social media trenches as a partner to in-house teams and other agencies, all the while generating measurable business results.

Social Media Marketing Strategy

Strategy Development

We created a well-defined, market-tested process for working with clients on award-winning social strategies, be it across the entire social media marketing mix or the small-scale plans for product launches. We build custom roadmaps for success aligning audience, objectives, strategies and tactics in a way that achieves specific, measurable results.

Our latest thinking on Social Strategy:

  • On this week’s edition of Ignite Your Week, our focus is on Instagram’s new in-app checkout feature. Although it’s still in beta testing, what we have heard is that Instagram expects to make about 10 billion dollars on this feature. Great for them, but what......

  • When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 billion daily active users and averages over $98 in ad revenue per user – nearly twice as much as......

  •   Social Media Strategy Template for 2019 With 2019 rapidly approaching, now is a good time to revisit your social media strategy. A lot has changed over the past year in terms of how people are using social, ad units, targeting capabilities and new media......

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Consulting

Our consulting practice works collaboratively with your in-house social media team to develop an overarching strategic direction, and a logical measurement plan, upfront. Then, we’re here to support you as needed over the long haul, helping you apply and stay accountable to that strategy in an ever-changing space.

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Community Management

After building a solid strategy, our community managers immerse themselves in your brand’s channels to engage potential and current customers, brand advocates, media and other interested audiences.Our #CMGR team is a one-stop shop for creating lively and engaged social media communities through editorial planning, monitoring and moderation, and surprise and delight campaigns.

We provide support during business hours and on nights and weekends for select brand partners.

Our latest thinking on Community Management:

  • Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you giving your audience what they want? Social media has a very different rhythm than other marketing channels. You can’t just push your brand’s......

  • Last month, you may have been signed out of your personal Facebook account due to a recent privacy breach. While almost 50 million people were affected, according to Facebook there was no indication that business accounts were affected. Regardless, it’s a good reminder to put......

  • There’s a lot that goes into community management. A community manager acts as the link between a brand and its customers- helping to build, grow, and manage their online communities. Community managers (CMs) are, in many cases, the voice of the brand. They are immersed......

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Paid Social Advertising

Social media ad buying is different than any other ad buying in that quality content is demonstrably more cost effective to promote than average content. Our dedicated media strategists and media buyers pair careful audience targeting with real-time optimization. The result? Ads that resonate with the community and exceed goals.

Pair this with our content creation teams to get the full impact of our Organish™ approach. Brands have seen reductions in CPE of 60% to 80% using this approach.

Our latest thinking on Paid Social Media Buying:

  • On this week’s edition of Ignite Your Week, our focus is on Instagram’s new in-app checkout feature. Although it’s still in beta testing, what we have heard is that Instagram expects to make about 10 billion dollars on this feature. Great for them, but what......

  • In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to......

  • Since 2013, organic distribution of brand’s social media, especially on Facebook, has taken a hit. Today, brands are lucky to get 3% organic reach on their social content. This decrease in organic reach by platforms has caused a huge spike in brands paying billions of......

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Social Content Creation

Our two in-house studios have been creating content for leading brands for years. From long-form blog thought leadership to the latest video content on today’s hot new platform, our team of in-house content producers play at the intersection of community passions and your business goals.

Our Organish® approach to content creation ensures that your content does well on social, whether it’s organic or boosted with paid media.

Our latest thinking on Content Creation:

Social Media Marketing Promotions

Promotions

The goal of any promotion is to achieve the brand’s business objectives, and a well-planned and executed social media promotion does just that. Our programs move customers through the purchase loop and turn customers into fans and turn fans into advocates for your brand.

Our latest thinking on Social Media Promotion:

  • Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. There are plenty of prompts that can be served to fans to get them reaching for their phones looking for......

  • Most of us know what a sweepstakes is versus a contest (if not, I’m here to help) but what about surprise & delights? It’s just like it sounds, surprise a fan and they’ll be delighted. Everyone loves a good surprise and fans love it even......

  • A new year means a chance to rethink your approach to social media campaigns. Hit “refresh” on your media buying technique by leaving these habits in the past, and look forward to better-performing social campaigns. Traffic Campaigns Cut down on reaching clickly users who may......

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Influencer Engagement

Raves and reviews from others are one of the most powerful marketing tools a brand can have—but influencer content need to be genuine. We’ve hand built our influencer network since 2008 to generate and syndicate authentic branded content that is on message while staying true to the influencers’ voice and audience interests.

For brands that want excellent content packaged with guaranteed reach, we spun out our sister company Carusele in 2015.

Our latest thinking on Influencer Marketing:

  • This article originally appeared on Forbes.com, on December 28, 2018 By most accounts, influencer marketing is now a multibillion-dollar industry. It’s an impressive feat until you consider that the social networks will rake in $26.95 billion in ad sales in the U.S. only this year, according to eMarketer. If......

  • Holidays are almost upon us, leading to gatherings and the need for new ideas. Decorating, recipes, maybe even the need for games start occupying our thoughts. We search for inspiration every year and what a better place to go for ideas than holiday influencers who......

  • You’re looking for help with an influencer marketing campaign, so you’ve decided to outsource the program to a company that does it all the time. This can be a very smart move. Of course, doing your due diligence, you got more than one proposal. They......

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Measurement & Monitoring

Our analysts do more than report on KPIs. They set goals and deliver custom-designed reports that help you see what’s needed to meet those goals. We’ve also developed bespoke social media ROI measurement models for brands with vastly different business models. Our team will work with yours to adapt these models, or even build new ones, to fit your specific business needs.

Our latest thinking on Social Media Measurement:

  • Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics   Relevancy Score Today we’re going to talk about Facebook’s new relevancy scores, their new ranking. Relevance score measures whether the......

  • Have you ever wondered how much of an incremental impact your Facebook ads have on your business? Facebook conversion lift studies now make it easier than ever. Say goodbye to the days of working with a third-party research partner and spending an absorbent amount of......

  • 2019 Social Media Metrics Time flies and, believe it or not, it’s already time to start thinking about planning for next year. Every good strategy requires a good measurement plan. To help you start thinking about 2019 social media metrics, we put together a list......

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Social Listening

Sure, we track the basics like share of voice and brand mentions with social listening, but the real value comes from the insights our analysts glean by reviewing real consumer conversations. Our insights help inform brand decisions on everything from marketing campaigns to product development and customer service practices.

Our latest thinking on Social Listening:

  • Social media is quickly becoming one of the leading channels for customers to choose when they are looking for customer service. Social media customer service accounts for 34.5% of people’s choice for resolving their issues, outstripping email, websites, and 1-800 numbers. But how can social......

  • This post contains spoilers for Season 2 of Netflix’s “Stranger Things.” We warned you. Unless you’ve been living under a rock, you probably know that Season 2 of the acclaimed Netflix show, “Stranger Things,” premiered Friday, October 27. If you didn’t spend the weekend bingeing......

  • Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Whether you’re running an influencer campaign,......

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Crisis Management

Our Community Management, Strategy, and Analytics teams have years of experience handling escalations and crisis communications in social media for some of the biggest brands in the world—brands with a lot of eyes watching their every move.

Whether you need a pre-emptive crisis and escalation plan, a few days of strategic guidance, or just more eyes on your channels to handle a surge in complaints, we can quickly activate an experienced team to help you get through it all.

Our latest thinking on Crisis Management:

  • From boycotts to recalls to bad publicity, a crisis can strike at any time, for any brand. While it would be great if we could predict them, the reality is you can’t control when a crisis will occur. Therefore, it is important to be prepared......

  • Unfortunately, sometimes we can’t plan ahead of natural disasters, but when we can, it’s always good to have a plan of attack so you can be extra prepared. Nowadays, during times of uncertainty and crisis, people tend to jump online quickly to get their questions......

  • It seems like more so than ever, we’re waking up to devastating news when we turn on the TV or check into our social media accounts. You’ve probably wondered what your brand should do in relation to current events or after a tragedy occurs. While......