Services

Social First. Social Only. Social Partners.

Our agency mission is to change the world of marketing through social media, so we’re purpose built to deliver our clients the best in social media marketing. We spend our days in the social media trenches a partner to in-house teams and other agencies, all the while generating measurable business results.

Strategy Development

We created a well-defined, market-tested process for working with clients on award-winning social strategies, be it across the entire social media mix or the small-scale plans for product launches. We build custom roadmaps for success aligning audience, objectives, strategies and tactics in a way that achieves specific, measurable results.

Our latest thinking on Social Strategy:

  • Over the last few years, we’ve noticed the trend of many companies deciding whether to take some or all of their social media efforts in-house. In an effort to cut costs, many in-house marketing teams are looking to staff in-house social media managers who can......

  • We had no time to settle back into work after the holidays, when Facebook made their first 2018 announcement. It consisted of a, you guessed it, Facebook Newsfeed algorithm change! Facebook announced that they’ll be optimizing the Newsfeed so that users see more content from......

  • One of the most common topics of conversation that we have with clients as community managers is creating social media content for [insert holiday]. Sometimes the holidays are things like Christmas, Veteran’s Day, St. Patrick’s Day, but other “holidays” are a bit of a stretch.......

Consulting

Our consulting practice works collaboratively with your in-house social media team to develop an overarching strategic direction, and a logical measurement plan, upfront. Then, we’re here to support you as needed over the long haul, helping you apply and stay accountable to that strategy in an ever-changing space.

Community Management

After building a solid strategy, our community managers immerse themselves in your brand’s channels to engage potential and current customers, brand advocates, media and other interested audiences.Our #CMGR team is a one-stop shop for creating lively and engaged social media communities through editorial planning, monitoring and moderation, and surprise and delight campaigns.

We provide support during business hours and on nights and weekends for select brand partners.

Our latest thinking on Community Management:

  • One of the most common topics of conversation that we have with clients as community managers is creating social media content for [insert holiday]. Sometimes the holidays are things like Christmas, Veteran’s Day, St. Patrick’s Day, but other “holidays” are a bit of a stretch.......

  • The internet never takes a break. There’s always someone online, and, more often than not, it’s quite a few someones. When you’re job is to manage a social media presence for a major brand, it can be hard to know exactly where to draw the......

  • Our newest white paper, Mindset in the Moment, describes five important pillars of consideration that goes into every piece of content that we create. The fifth and final pillar is “healthy disruption,” and requires an understanding of the channel and your audience to be successfully......

Paid Social Advertising

Social media ad buying is different than any other ad buying in that quality content is demonstrably more cost effective to promote than average content. Our dedicated media strategists and media buyers pair careful audience targeting with real-time optimization. The result? Ads that resonate with the community and exceed goals.

Pair this with our content creation teams to get the full impact of our Organish™ approach. Brands have seen reductions in CPE of 60% to 80% using this approach.

Our latest thinking on Paid Social Media Buying:

  • How many social channels do you know about? The main ones like Facebook, Twitter, Instagram and Pinterest? Maybe Redditt, Tumblr and Snapchat. If you’re in the United States that might be the extent of your social channel knowledge but what about other countries? If you’re......

  • Ever since Facebook changed the organic content algorithm in 2013, paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. This post will look at......

  • There’s no doubt that your community manager knows your social audience best. After all, they are in the community, engaging with your fans daily. They know what content resonates, what your fans will and will not engage with, and common questions that arise. Social media......

Social Content Creation

Our two in-house studios have been creating content for leading brands for years. From long-form blog thought leadership to the latest video content on today’s hot new platform, our team of in-house content producers play at the intersection of community passions and your business goals.

Our Organish® approach to content creation ensures that your content does well on social, whether it’s organic or boosted with paid media.

Our latest thinking on Content Creation:

  • If you’re a marketer, you’re well aware that the social space is constantly changing. It keeps us on our toes! Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). In December, the platform announced News Feed......

  • Imagine this scenario: you’re logging in for a regular morning sweep of your brand’s channels, and you notice the comment volume is significantly higher than usual. As you read the comments, you notice a lot of political discussion that’s almost never present in your feed.......

  • The Super Bowl has always been the biggest event of the year for advertisers, but with the prominence of social media, brand involvement no longer stops when the commercials air. Social media is now a key part of the experience for brands and fans alike. ......

Promotions

The goal of any promotion is to achieve the brand’s business objectives, and a well-planned and executed social media promotion does just that. Our programs move customers through the purchase loop and turn customers into fans and turn fans into advocates for your brand.

Our latest thinking on Social Media Promotion:

  • There are many ways to engage with fans as a brand. Fan of the week competitions, open ended questions and what we’re going to talk about today, trivia! Back in the day when speaking about trivia, I’d think about the board game Trivial Pursuit and......

  • When it comes to placing media on social, media buyers have a choice: buy directly or through third-party software. Not sure which platform to use? The comparisons below can help you determine which buying platform is right for you. Process: Depending on how many campaigns......

  •   Webinars are a great strategy for businesses trying to show thought-leadership within their industry and generate potential leads at the same time. They can be time intensive to produce as I learned while co-hosting my first webinar this month (check it out here). In......

Influencer Engagement

Raves and reviews from others are one of the most powerful marketing tools a brand can have—but influencer content need to be genuine. We’ve hand built our influencer network since 2008 to generate and syndicate authentic branded content that is on message while staying true to the influencers’ voice and audience interests.

For brands that want excellent content packaged with guaranteed reach, we spun out our sister company Carusele in 2015.

Our latest thinking on Influencer Marketing:

  • As a Women-owned business with an African-American president, acknowledging diversity is something we do every day. Since February is Black History month, we thought we’d do a special highlight of a few great African-American influencers. Check them out. Husband and Wife for Life Laquilla and......

  • We have officially transitioned into a new year and it is time to start implementing your new or revised strategy. Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. Keep in mind that it is......

  • New Year coming up, means new Influencers to follow. We’ve served up a handful of influencers to follow throughout this year so it’s only fitting that we end the year with a few more. The Brunch Boys Serious pizza requires a serious face. Who doesn’t......

Measurement & Monitoring

Our analysts do more than report on KPIs. They set goals and deliver custom-designed reports that help you see what’s needed to meet those goals. We’ve also developed bespoke social media ROI measurement models for brands with vastly different business models. Our team will work with yours to adapt these models, or even build new ones, to fit your specific business needs.

Our latest thinking on Social Media Measurement:

  • There’s no question that Facebook leads social networks when it comes to innovation, especially when it comes to ad-buying offerings on the network. For years, brands have been looking to tie social media marketing efforts to physical, in-store traffic. A feat which has been difficult......

  • It’s a new year, and that means new goals. New Year’s resolutions have long been a means to set expectations for ourselves, and looking at social conversations around resolutions, 2018 has been no different. Conversations about resolutions began to see an upward trend starting on......

  • Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. With the amount of available social data growing every day, marketers are consistently reporting struggles with showcasing value, often due to......

Social Listening

Sure, we track the basics like share of voice and brand mentions with social listening, but the real value comes from the insights our analysts glean by reviewing real consumer conversations. Our insights help inform brand decisions on everything from marketing campaigns to product development and customer service practices.

Our latest thinking on Social Listening:

Crisis Management

Our Community Management, Strategy, and Analytics teams have years of experience handling escalations and crisis communications in social media for some of the biggest brands in the world—brands with a lot of eyes watching their every move.

Whether you need a pre-emptive crisis and escalation plan, a few days of strategic guidance, or just more eyes on your channels to handle a surge in complaints, we can quickly activate an experienced team to help you get through it all.

Our latest thinking on Crisis Management:

  • Imagine this scenario: you’re logging in for a regular morning sweep of your brand’s channels, and you notice the comment volume is significantly higher than usual. As you read the comments, you notice a lot of political discussion that’s almost never present in your feed.......

  • Using social media can be scary for many reasons; there are horrible trolls to deal with, NSFW pictures, and scarring moments such as trying to take a picture to share and your front-facing camera opening unexpectedly. Social media can be even scarier for brands, as......

  • Maintaining the security of your brand’s social media channels is something that isn’t always top of mind, but it should be. There are many examples of mishaps from brands that could have been prevented with more channel security, from accidental personal posts, to hijacked accounts.......