Content That Converts™

Packaged Programs by Ignite Social media

Ignite Social Media clients see, on average 35-45% more efficient social advertising spend with Content That Converts

We’re replacing a calendar-based approach with a new model designed to drive real business results by tailoring social media content and targeting to meet your audience’s Mindset in the MomentTM at each stage of the purchase funnel.

How Content That Converts™ Works

We develop social-first content, tailor messaging and targeting to each stage of your customer funnel, and constantly optimize your social ads to ensure your social media content is delivering measurable conversions.

 

  • Social content tailored to address specific moments in the customer journey
  • Customized ad targeting designed to progress audiences down the funnel
  • Each strategy and measurement plan is tailored to the brand’s unique objectives and buyer journey
  • We can be up and running in as little as three weeks
Please watch the video to learn more about our Content That Converts™ packaged programs. We carefully designed these programs to drive e-commerce website visits and sales through highly impactful social-first content and targeted paid boosting.

If you have any questions about this service or our other offerings, send me a note and I’d be happy to set up some time to connect.

-Lisa

Senior Vice President, Ignite Social Media

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How Content That Converts™ Works

This model is custom-tailored to reach your customers at the specific stages of the purchase funnel and drive conversion. The result? Streamlined social content and paid media that delivers measurable results.

“A calendar-based approach can lead to disjointed social media content that does everything but drive measurable business results,” said Misi McClelland, Senior Vice President of Ignite Social Media. “We have developed a customer-first content and media planning approach that guides users through the customer journey through strategic content and progressive targeting – driving high quality online and offline conversions for your brand.”

Although this is a new model, Ignite Social Media has already seen proven results across a variety of industries for their clients. With half the budget, a lifestyle brand saw 29% increase in conversions from social media ads vs. the prior year when they followed a more traditional paid social strategy. And for a fashion retailer,  our unique approach to social ad buying led to a 51% increase in impressions, 33% more engagements, and a 76% increase in online revenue.

Misi Mcclelland

SVP, Content, Analytics & Media

How Content That Converts™ Works

Lifestyle Brand

Even with 50% less spend, our Content That Converts Full-Funnel Program Drove 29% increase in referrals to partners compared to the year prior.

Healthcare Brand

Generated 23% more impressions and 142% more referring clicks than anticipated within the respective campaigns. Our approach resulted in efficiency savings of over $186K.

Fashion Retailer

With this approach, we were able to increase impressions by 51%, engagement by 33%, and online revenue by 76%.

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What Our Clients Have to Say

  • The Outer Banks Visitors Bureau has been working with Ignite Social Media for more than two years. They ramped up on our business quickly and internalized what they learned. We’ve benefited immensely from their expertise and the passion they bring to the job. Perhaps most importantly, they’re just good people. I truly do consider Ignite to be a part of our team. I would recommend them without any hesitation.

    The Outer Banks Visitors Bureau

  • The team at Ignite is truly remarkable, which is something not often said about agencies. We work with a fantastic team that is extremely collaborative and consistently brings fresh ideas to the table on how we can continue to spread our mission through social. Not only are their ideas creative and flawlessly executed but they also have a true technical understanding of the various social channels and have become an extension of our brand. They’re truly dedicated to our success.

    American Heart Association, Go Red for Women

  • I can’t imagine a better partner to manage our social media presence than the team at Ignite Social Media. Since they’ve taken over our account our fan base and engagement rates have grown every quarter. They consistently produce high-quality, content that our customers love and do a tremendous job managing our community of fans. The reports I get back are interesting and insightful and their expertise at managing our paid media has allowed us to do more testing and learning than we ever could have on our own. They’re a team that I truly trust to help shepherd us through the ever-changing social media landscape.

    Aaron Kohlhoff, Senior Digital Marketing Manager

  • Ignite Social Media has a vast team of professionals knowledgeable in all areas of social media marketing. They are flexible, transparent, and easy to work with and we have been very pleased with the results of our fall campaign.

    Diane Smith, Executive Director

  • My time working with Ignite was fantastic. They were patient and listened to our organization's specific needs, always were proactive in keeping us updated on things we should know in the industry, and managed our account effectively and efficiently.

    Page Long, Social Media Coordinator

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