Why Ignite

The best brands have trusted Ignite Social Media since our inception in 2007. We’ve watched trends come and go, and created some industry practices that are now widespread. We’re still leading the way, including as Social Media Agency of the Year in 2016

Whatever help your brand needs in social media, we’ve got the expertise and relevant experience: from content creation to community management, influencer relations to promotions, strategy to reporting, media buying to data analytics.

At Ignite Social Media, we focus on driving measurable results from social media. Take a look at some of our case studies.

Who We Are

We’re first in social. We’re only social. We’re Ignite Social Media.

In a world where every marketing services company says they “do” social media, Ignite Social Media leads the way, with a team of dozens of full-time staff. We work around the world from our offices in North Carolina and Michigan, providing our clients with a depth of knowledge that is unmatched.

Ignite Social Media is also certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the United States. We recognize the commitment to supplier diversity that is embraced by corporations and government today, and our focus on representing a diverse set of backgrounds and experiences can help your digital marketing campaigns

Our leadership team has been together for more than 7 years; social media pioneers focused on growth for our clients.


Guru of all things operational. Life-long supporter of Detroit. Music Lover.

Deidre Bounds


Also Founder of Carusele. Author of 2 books. Mom's impressed that I show up on Google.

Jim Tobin

CEO Ignite Social Media/President Carusele

Marcie Brogan


I love barbeque, sweet tea, spending time outside, and chasing and tickling my son Eli.

Lisa Braziel

Senior Vice President

Proud to be a mom, wife, aunt, yogi, nerd.

Misi Mcclelland

Senior Vice President


Gene Smith

DSCF5898 (1)

Debbie DeSantis

Vice President, Finance

I am a record nerd, food lover, husband, dog parent, and aspiring futurist.

Ryan Sweeney

Director, Analytics & Insights

Film Fanatic | Data Nerd | Puppy Parent | Stand-Up Comedy Fan

Jessica Hammerstein

Sr. Analyst

Music Lover | Travel Enthusiast | Moped Rider | Cat Parent

Victoria Rogers

Sr. Media Buyer

A data geek who gets way too excited about statistics and pretty graphs.

Katie Eckles


Forward-thinking social media specialist with proven expertise in promotional tactics and paid media

Toiia Duncan

Media Buyer

Travel enthusiast | Soccer player | Chocolate & dessert lover | Die-hard Wolfpack fan!

Vanessa Williams

Manager, Integrated Strategy & Promotions

Nikki Thompkins

Senior Financial Analyst

Christina Dyjewski

Finance Manager

Mommy, wifey, soloprenuer, and aspiring tennis star.

Brandi Washington

Account Director

I enjoy lukewarm cups of coffee, reading a great book, trying new restaurants & local breweries.

Taryn Szarek

Account Executive

Coffee Junkie. My Doppelganger is Cameron Diaz. I have an insane sweet tooth and love a good wine!

Courtney Rollins

Account Coordinator

Patricia Cole

Account Coordinator

Crossword Puzzle Enthusiast | Coffee Addict | Jeep Owner | Off-road Adventurer

Emily Spurlock

Manager, Integrated Strategy & Promotions

I'm a particularly obnoxious fan of the Florida Gators. #SorryNotSorry #GoGators

Meghan Hardy

Director, Community Management

I love Michigan football, Detroit hockey, live music, cooking and entertaining.

Stephanie Purinton

Manager, Community Management

Ohio State and Carolina Hurricanes fan, Certified Specialist of Wine, co-founder of Section328.com.

Derek Roessler

Community Manager

Food/Drink Enthusiast. Tar Heel. Not a real chef, but I play one on the Internet. Hungry?

Kathleen Loescher

Content Producer

All Around Creative. NC A&T Aggie. Frequent Traveler. Concert Goer. Daytime Talk Show Enthusiast.

Artaeza Poole-Gwynn

Content Producer

Tea Addict / Flower Child / Vinyl Enthusiast / Vintage Lover / Cookie Monster / Book Nerd

Taylor Larson

Associate Content Producer

NC Native. Family focused. Lover of sweet tea. Obsessed with nail polish and all things monogrammed.

Jennifer Burns

Senior Community Manager

Avid Photographer & Writer - Pretty decent bowler

Jacob Smith

Community Manager

Animal lover | Coffee Addict | NC State Alumni

Andrea Siracuse

Community Manager

Baker, theatre lover, hockey fan, Mainer. Proudly in Ravenclaw. Bad jokes/craft beer are both great.

Kaity Patnode

Community Manager

Detroit Red Wings Fan | Pizza Enthusiast | Adventure Seeker | Proud CMU Alum

Megan Nash

Community Manager

Organizer of all the things. Wannabe health nut. Soccer playing mommy IRL.

Erin Ledbetter

Senior Vice President, Carusele

Jesus lover. Former NCSU mascot, Ms. Wuf. Laughing and nacho addict.

Courtney D'Aiuto

Production Manager, Carusele

Always cheering on the Patriots, laughing at a FRIENDS re-run or crying over a Disney movie.

Jennifer Wagner

Marketing Manager, Carusele

Starred in a Lifetime movie as a child, and Founder of the NC Anchor Man Fan Club.

Michael Foy

Production Coordinator, Carusele

New England native | North Carolina transplant | Southern enthusiast

Susan Flower

Production Coordinator, Carusele