Why Partner With Ignite Social Media

The best brands have trusted Ignite Social Media since our inception in 2007. We’ve watched trends come and go, and created some industry practices that are now widespread. We’re still leading the way, including as Social Media Agency of the Year in 2016.

Whatever help your brand needs in social media, we’ve got the expertise and relevant experience: from content creation to community management, influencer relations to promotions, strategy to reporting, media buying to data analytics.

At Ignite Social Media, we focus on driving measurable results from social media. Take a look at some of our case studies.

Ready to learn more? Check out our Capabilities Deck!


We’re first in social. We’re only social. We’re Ignite Social Media.

In a world where every marketing services company says they “do” social media, Ignite Social Media leads the way, with a team of dozens of full-time staff. We work around the world from our offices in North Carolina and Michigan, providing our clients with a depth of knowledge that is unmatched.

Ignite Social Media is also certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the United States. We recognize the commitment to supplier diversity that is embraced by corporations and government today, and our focus on representing a diverse set of backgrounds and experiences can help your digital marketing campaigns

Our leadership team has been together for more than 7 years; social media pioneers focused on growth for our clients.

Ignite Social Media Agency Awards

Guru of all things operational. Life-long supporter of Detroit. Music Lover.

Deidre Bounds

Jim Tobin

Also Founder of Carusele. Author of 2 books. Mom's impressed that I show up on Google.

Jim Tobin

CEO Ignite Social Media/President Carusele

Marcie Brogan


I love barbeque, sweet tea, spending time outside, and chasing and tickling my son Eli.

Lisa Braziel

Senior Vice President

Proud to be a mom, wife, aunt, yogi, nerd.

Misi Mcclelland

Senior Vice President
DSCF5898 (1)

Debbie DeSantis

Senior Vice President, Finance

Nikki Thompkins

Senior Financial Analyst
Shannon Merkel

Wife/Proud Mom/Loves to Travel/Enjoys Reading

Shannon Merkel

Accounting Assistant

I am a record nerd, food lover, husband, dog parent, and aspiring futurist.

Ryan Sweeney

Director, Analytics & Insights

Film Fanatic | Data Nerd | Puppy Parent | Stand-Up Comedy Fan

Jessica Hammerstein

Senior Analyst

Music Lover | Travel Enthusiast | Moped Rider | Cat Parent

Victoria Rogers

Senior Media Buyer

Forward-thinking social media specialist with proven expertise in promotional tactics and paid media

Toiia Duncan

Media Buyer
Steven DeYarman, Associate Media Buyer

Traveler / Coffee Lover / Toledo Rockets Alum / Buffalo Bills Mafia Member / Foodie / Scuba Diver

Steven DeYarman

Associate Media Buyer
Eleanor Hawthorne, Senior Social Strategist, Ignite Social Media

avid reader | motorcycle rider | dog owner | eccentric aunt

Eleanor Hawthorne

Senior Social Strategist
Megan Burrows

Sweet Tea. Christmas. Hallmark Movies. Family. Go Deacs!!!

Megan Burrows


Mommy, wifey, soloprenuer, and aspiring tennis star.

Brandi Washington

Account Director

I enjoy lukewarm cups of coffee, reading a great book, trying new restaurants & local breweries.

Taryn Canedo

Senior Account Manager

Crossword Puzzle Enthusiast | Coffee Addict | Jeep Owner | Off-road Adventurer

Emily Spurlock

Account Manager

Coffee Junkie. My Doppelganger is Cameron Diaz. I have an insane sweet tooth and love a good wine!

Courtney Rollins

Account Manager

I'm a particularly obnoxious fan of the Florida Gators. #SorryNotSorry #GoGators

Meghan Hardy

Director, Community Management

I love Michigan football, Detroit hockey, live music, cooking and entertaining.

Stephanie Purinton

Manager, Community Management

Food/Drink Enthusiast. Tar Heel. Not a real chef, but I play one on the Internet. Hungry?

Kathleen Loescher

Manager, Content Production

All Around Creative. NC A&T Aggie. Frequent Traveler. Concert Goer. Daytime Talk Show Enthusiast.

Artaeza Poole-Gwynn

Content Producer

Tea Addict / Flower Child / Vinyl Enthusiast / Vintage Lover / Cookie Monster / Book Nerd

Taylor Gumina

Content Producer

Humor Connoisseur | Baltimore at Heart | Closeted Nerd | Tired Dad

Eric Stishan

Content Producer

Detroit Red Wings Fan | Pizza Enthusiast | Adventure Seeker | Proud CMU Alum

Megan Nash

Senior Community Manager

Pop Culture Nerd | Sweet Treat Obsessed | Frequent Flyer | Michigan Wolverine

Joanie Leider

Senior Community Manager
Brittney Marshall, Sr Community Manager, Ignite Social Media

Lip Balm Lover / Playlist Curator / Community Builder / Tea Connoisseur / Ice Cream Addict / Recovering Mobile App Junkie / Vacation me please

Brittney Marshall

Senior Community Manager
Jessica Walker

Wannabe Artist | Proud Nerd | Animal Lover | Corny Joke Enthusiast

Jessica Walker

Community Manager
Aly Headshot

Tar Heel| News Junkie| Photographer| Wannabe Florist| If it involves live music, I’m there (unless the Canes are playing). |

Alyssa Moser

Community Manager

Obsessed with tea | Enjoys reading, writing, meditation and yoga -| Proud Dog Mom -| Plays League of Legends (probably too much)

Sara Trzemzalski

Community Manager
John Wylie

Hockey Fan | Video Game Enthusiast | Star Wars Nerd | Amateur Photographer | CMU Chippewa

John Wylie

Community Manager
Tiffany Carr

Natural Creative | Photographer | Animal Lover | Accidental Nerd | Coffee + Donuts

Tiffany Carr

Community Manager
Dervon Thompson

I love music, sports, films and books. Michigan State Spartan. Detroit Lover.

Dervon Thompson

Associate Community Manager
jenn headshot

Always cheering on the Patriots, laughing at a FRIENDS re-run or crying over a Disney movie.

Jennifer Wagner

Enterprise Marketing Manager, Ignite Social Media & Carusele
Susan Flower

New England native | North Carolina transplant | Southern enthusiast

Susan Flower

Senior Production Manager, Carusele