Why Partner With Ignite Social Media

The best brands have trusted Ignite Social Media since our inception in 2007. We’ve watched trends come and go, and created some industry practices that are now widespread. We’re still leading the way, including as Social Media Agency of the Year in 2016.

Whatever help your brand needs in social media, we’ve got the expertise and relevant experience: from content creation to community management, influencer relations to promotions, strategy to reporting, media buying to data analytics.

At Ignite Social Media, we focus on driving measurable results from social media. Take a look at some of our case studies.

Ready to learn more? Check out our Capabilities Deck!


We’re first in social. We’re only social. We’re Ignite Social Media.

In a world where every marketing services company says they “do” social media, Ignite Social Media leads the way, with a team of dozens of full-time staff. We work around the world from our offices in North Carolina and Michigan, providing our clients with a depth of knowledge that is unmatched.

Ignite Social Media is also certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the United States. We recognize the commitment to supplier diversity that is embraced by corporations and government today, and our focus on representing a diverse set of backgrounds and experiences can help your digital marketing campaigns

Our leadership team has been together for more than 7 years; social media pioneers focused on growth for our clients.

Ignite Social Media Agency Awards
Deidre Bounds, President, Ignite Social Media

Guru of all things operational. Life-long supporter of Detroit. Music Lover.

Deidre Bounds

Jim Tobin, Founder & CEO Ignite Social Media/President Carusele

Also Founder of Carusele. Author of 2 books. Mom's impressed that I show up on Google.

Jim Tobin

CEO Ignite Social Media/President Carusele

Marcie Brogan

Lisa Braziel, Senior Vice President, Ignite Social Media

I love barbeque, sweet tea, spending time outside, and chasing and tickling my son Eli.

Lisa Braziel

Senior Vice President
Misi Mcclelland, Senior Vice President, Ignite Social Media

Proud to be a mom, wife, aunt, yogi, nerd.

Misi Mcclelland

Senior Vice President
Debbie DeSantis, Senior Vice President, Finance, Ignite Social Media

Debbie DeSantis

Senior Vice President, Finance
Nikki Thompkins, Senior Financial Analyst, Ignite Social Media

Nikki Thompkins

Senior Financial Analyst
Shannon Merkel, Accounting Assistant, Ignite Social Media

Wife/Proud Mom/Loves to Travel/Enjoys Reading

Shannon Merkel

Accounting Assistant
Ryan Sweeney, Director, Analytics & Insights, Ignite Social Media

I am a record nerd, food lover, husband, dog parent, and aspiring futurist.

Ryan Sweeney

Director, Analytics & Insights
Jessica Hammerstein, Senior Analyst, Ignite Social Media

Film Fanatic | Data Nerd | Puppy Parent | Stand-Up Comedy Fan

Jessica Hammerstein

Senior Analyst
Victoria Rogers, Senior Media Buyer, Ignite Social Media

Music Lover | Travel Enthusiast | Moped Rider | Cat Parent

Victoria Rogers

Senior Media Buyer
Toiia Duncan, Media Buyer, Ignite Social Media

Forward-thinking social media specialist with proven expertise in promotional tactics and paid media

Toiia Duncan

Media Buyer
Steven DeYarman, Associate Media Buyer, Ignite Social Media

Traveler / Coffee Lover / Toledo Rockets Alum / Buffalo Bills Mafia Member / Foodie / Scuba Diver

Steven DeYarman

Associate Media Buyer
Taylor Glymph, Senior Social Strategist, Ignite Social Media

Jesus Lover. Bernedoodle Dog Mom. Marvel Nerd. Tech Wizard. Sneakerhead. Budding Toy Collector. Photo/Videographer. All around Creative.

Taylor Glymph

Senior Social Strategist
Megan Burrows, Social Strategist, Ignite Social Media

Sweet Tea. Christmas. Hallmark Movies. Family. Go Deacs!!!

Megan Burrows

Social Strategist
Brandi Washington, Account Director, Ignite Social Media

Mommy, wifey, soloprenuer, and aspiring tennis star.

Brandi Washington

Account Director
Taryn Canedo, Senior Account Manager, Ignite Social Media

I enjoy lukewarm cups of coffee, reading a great book, trying new restaurants & local breweries

Taryn Canedo

Senior Account Manager
Emily Spurlock, Account Manager, Ignite Social Media

Coffee > Water. I have a Jeep that’s as old as I am. My best friend is a 6lb dog named Diego.

Emily Spurlock

Senior Account Manager
Courtney Rollins, Account Manager, Ignite Social Media

Coffee Junkie. My Doppelganger is Cameron Diaz. I have an insane sweet tooth and I love a good glass of wine!

Courtney Rollins

Senior Account Manager
Kathleen Loescher, Manager, Content Production, Ignite Social Media

Food/Drink Enthusiast. Tar Heel. Not a real chef, but I play one on the Internet. Hungry?

Kathleen Loescher

Manager, Content Production
Artaeza Poole-Gwynn, Content Producer, Ignite Social Media

All Around Creative. NC A&T Aggie. Frequent Traveler. Concert Goer. Daytime Talk Show Enthusiast.

Artaeza Poole-Gwynn

Content Producer
Taylor Gumina, Content Producer, Ignite Social Media

Tea Addict / Flower Child / Vinyl Enthusiast / Vintage Lover / Cookie Monster / Book Nerd

Taylor Gumina

Content Producer
Abigail Bekele, Content Producer, Ignite Social Media

Foodie | Traveler | Philly native (Go Birds!) | Enjoys the beach | Pasta enthusiast | Seasonal favorite: Fall

Abigail Bekele

Content Producer

Obsessed with Tea | Enjoys Meditation & Yoga | Proud Dog Mom | Plays League of Legends (probably too much)

Sara Trzemzalski

Manager, Community Management
Stephanie Purinton, Manager, Community Management, Ignite Social Media

I love Michigan football, Detroit hockey, live music, cooking and entertaining.

Stephanie Purinton

Manager, Community Management
Brittney Marshall, Sr Community Manager, Ignite Social Media

Lip Balm Lover / Playlist Curator / Community Builder / Tea Connoisseur / Ice Cream Addict / Recovering Mobile App Junkie / Vacation me please

Brittney Marshall

Senior Community Manager
Megan Nash, Senior Community Manager, Ignite Social Media

Detroit Red Wings Fan | Pizza Enthusiast | Adventure Seeker | Proud CMU Alum

Megan Nash

Senior Community Manager
Joanie Leider, Senior Community Manager, Ignite Social Media

Pop Culture Nerd | Sweet Treat Obsessed | Frequent Flyer | Michigan Wolverine

Joanie Leider

Senior Community Manager
John Wylie, Community Manager, Ignite Social Media

Hockey Fan | Video Game Enthusiast | Star Wars Nerd | Amateur Photographer | CMU Chippewa

John Wylie

Community Manager
Alyssa Moser, Community Manager, Ignite Social Media

Tar Heel| News Junkie| Photographer| Wannabe Florist| If it involves live music, I’m there (unless the Canes are playing). |

Alyssa Moser

Community Manager
Jessica Walker, Community Manager, Ignite Social Media

Wannabe Artist | Proud Nerd | Animal Lover | Corny Joke Enthusiast

Jessica Walker

Community Manager

NJ Native | NC Newbie | Bagel Buff | Dunkin' Devotee | Plant Person | Happiest Outside

Ericka Riker

Community Manager
Dervon Thompson, Associate Community Manager, Ignite Social Media

I love music, sports, films and books. Michigan State Spartan. Detroit Lover.

Dervon Thompson

Associate Community Manager
Susan Flower, Senior Production Manager, Ignite Social Media

New England native | North Carolina transplant | Southern enthusiast

Susan Flower

Senior Production Manager, Carusele
Courtney D’Aiuto, Senior Production Manager, Ignite Social Media

Jesus lover. Former NCSU mascot, Ms.Wuf. Laughing and nacho addict.

Courtney D'Aiuto

Senior Production Manager, Carusele
Jennifer Wagner, Enterprise Marketing Manager, Ignite Social Media & Carusele

Always cheering on the Patriots, laughing at a FRIENDS re-run or crying over a Disney movie.

Jennifer Wagner

Enterprise Marketing Manager, Ignite Social Media & Carusele