best social media tools

Best Social Media Management Tools To Make You a Superstar

As anyone who spends any time marketing on social media knows, managing all of your accounts can be a real hassle. There are so many different platforms and each one requires a different approach.  

The social media landscape for businesses has evolved rapidly with more people using social media on daily basis. At this point, 59% of the world’s population uses social media. The average daily usage is 2 hours and 29 minutes as of July 2022. 

And here’s the catch — what works on Facebook might not work on Twitter, and vice versa. Plus, there are unending updates and changes that social media networks are constantly making. It can be tough to keep up. Businesses and brands are shifting aggressively to adopt best practices and improve their social media management

If you want to turn to a tool for help, we’ve put together a list of the best social media management tools to help make social media management a little bit easier. 

1. AgoraPulse  

AgoraPulse is a social media marketing software with multiple different features aimed at helping social media managers stay on top of their day-to-day workflow. It was claimed to be voted as one of the top social media management solutions. Users find it easier to use and cost-effective. In fact, more than 31,000 social media managers use the tool daily. 

AgoraPulse shines when it comes to social media publishing and channel inbox management. You can never miss a single conversation with the inbox —it captures comments, mentions, direct messages, and Facebook and Instagram ad comments. All plans include collaboration tools to moderate or assign inbox items which make getting through your inbox a breeze. 🌬 

Additionally, being able to create posts for multiple platforms from a single draft is one of the most efficient ways to manage your publishing schedule, and that’s one of the benefits of using AgoraPulse. 

2. Khoros 

Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools.  

With Khoros, users and social media managers can respond to followers in real time with its simple and easy-to-use interface. The best thing about this tool is it gives visibility to not only to see who shares your content, but also where your message arrives by means of very complete statistics. 

Some customer success stories on the website include Austin Pets Alive! saved $50K in less than a year with Khoros.  

Essentially, the tool appears to be a better fit for larger brands with several points of contact for their customers. It can help unite information using appropriate data points to obtain insights to continue improving brand’s customer’s experience.  

3. BrandWatch 

Brandwatch is a digital consumer intelligence platform founded in 2006. Recently, the software merged with this year which provided tools best use for social media management.  

Essentially, Brandwatch is an enterprise social intelligence platform that’s programmed to allow brands to listen and analyze online conversation and extract data and insights to help businesses make decisions. 

Today, Brandwatch is more than just a ‘listening’ tool. It’s transformed to become a social media management tool as well. It’s certainly one of the most dynamic social insight platforms — with social media management features altogether. This makes Brandwatch a valuable tool to have for any brand. With the plans they offer, this allows smaller brands to be able to utilize Brandwatch’s functions without paying so much for a social insight + social media management tool. 

4. Sprout Social 

Sprout Social is an all-in-one platform for managing your social media. It’s designed to help you with scheduling content, analyzing your performance, and engaging with your audience—all in one place.   

With its easy-to use interface, Sprout Social is an industry leading tool for managing your social media accounts. You can schedule content and manage inboxes all from one place which makes it easier than ever before. From monitoring who’s talking about what in real time to getting deep insights into how you’re doing as company or brand reputation wise — this software has everything anyone could need when marketing online today.  

Essentially, Sprout Social is a very robust social media management tool. While Sprout has a lot to boast about when it comes to UX, functionality, and customizability — it does have a few drawbacks, as almost all social media management tools have.  

Before getting the app, make sure to read reviews on pricing and usage. It may be that you’re going to spend more to be able to access most of its features to execute your social media strategy.   

5. Sprinklr 

Sprinklr is a complete social media management system that provides users with the tools they need to create and manage a successful social media presence for their business. With an AI-driven approach to social, Sprinklr’s main focus is providing the best possible experience with all aspects of your brands.  

Additionally, Sprinklr boasts a whopping 33 product lines up across 4 product suites and is the only unified customer experience management platform for 30+ digital and social channels.  

Their solutions offerings include:

  • Social Media Management,
  • Advertising, Marketing,
  • Customer Care, and
  • Insights & Research.

No matter what your needs are, Sprinklr has a solution that can help you achieve success on social media.  

6. Hootsuite 

Hootsuite is a social media management tool that helps businesses and organizations by giving them the power to monitor all of their social media channels from a single platform. With Hootsuite, users also have access to powerful tools for publishing, engaging, and measuring the success of their social media campaigns. 

With a user base of over 18 million people worldwide, it’s no wonder that Hootsuite is one of the most popular social media management tools available today. Hootsuite integrates with more than 80 different social networks, which is perfect for businesses that need to manage multiple accounts across various platforms. Some of the networks compatible with Hootsuite include Facebook, Twitter, LinkedIn, and Instagram. 

Final Thoughts 

Today, having solid social media marketing is an essential component of any content marketing strategy. While brands are aggressively shifting focus primarily on their social media strategies to get seen as much as possible, they still need to narrow down what they need to increase their social media ROI and measure their marketing efforts. 

Most brands rely on social media management tools to create content, and manage and track and measure results — others need more than just these tools. Just like they say, it takes a village to create the right social media marketing that works for any brand. 

At Ignite Social Media, we’re always here to talk about your unique social media marketing needs and tailor-fit our services to see what will work best for brands. Working with top leading brands in the US has allowed us to understand best practices and whatnot. 

If you’re interested in learning more, reach out to us. We’d love to hear from you.  

Ignite Social Media