Helpful Insights for Brands to Shape Up Their 2023 Social Media Marketing: Ignite’s Most Popular Blog Posts

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 billion in 2022. It’s essential for brands to stay on top of the ever-evolving trends to get an edge over their competitors. 

If you’re still figuring it out, we’ll do the heavy lifting for you. We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. 

1. Social Media Copyright and Fair Use Rules 

One of the key elements of social media marketing is creating content that adheres to copyright and fair use rules. Rules are there for a reason, especially on social media. Bang Energy Drink was flying high on social media until copyright lawsuits brought down the entire company.  

In 2023, it’s time to do better and know better. We took the liberty to break down the basics of copyright and fair use rules in social media — so you know what to look out for. While brands use various social media platforms to promote and connect with the target audience, your social media team should understand the platforms’ terms of service as they relate to commercial content. Only then can you be truly effective in your marketing campaigns.  

2. Walkthrough to Video Marketing 

One thing we’ve seen on social media that created a massive impact is video content. Many brands have started to leverage its power — it’s become key in creating an effective social media presence and reaching a broader audience.  

At Ignite Social Media, we’ve provided you with steps your brand can utilize for this powerful tool even more so in 2023 — from planning and strategizing to the best practices, we’ve got you covered.  

3. Virtual Event, YES! 

Did we just mention the virtual event — is it even relevant for 2023? the short answer is, yes! 

Virtual events are a great way to reach out to your community and sustain customer engagement. This is a great way to build trust between you and your customers and also gives you more insight into your customer base. We’re seeing it looks like it’s here to stay — pandemic or post-pandemic. People like getting all sorts of things done from their desks. 

Think about major brands doing live streaming, Instagram Lives, and even live YouTube videos. We’re seeing the same trend in 2023. Know why… 

4. Focus on Engagements 

1M followers on social media don’t matter much now. What matters is how much engagement the brand has with its followers and customers. 

So, it’s time to focus on engagements in 2023 — you need people interacting with your content, sharing it, and talking about your brand. We’re not here for the followers that never see your brand’s content. A brand’s goal should be to strengthen its existing connections and create new connections with potential consumers — targeting the right audience.  

One common mistake we’ve seen with most brands is thinking that the total amount of engagements is the clearest indicator of social success and then working towards increasing those numbers. That, too, can be a trap. 

Try to lean towards creating deep and meaningful engagements with your audiences. Read how here. 

5. Spilled Tea on Content Creator Hacks 

Ignite Social Media is having its sorry-not-sorry moment. Recently this year, we spilled the tea on the latest hacks and trends that will take you from 0 to 100 quickly. From the hottest tools, tips, and tricks to using analytics and AI to optimize your content.  

Content creation is no longer dependent on outdated practices. We have personalized and automated solutions to make sure that none of your content falls flat in 2023. Also, we all need those extra hours in our day for some extra self-care and rest. As for the hacks, you’re welcome! 

6. UNO, Taco Bell and More are Crushing it on TikTok 

We just have to say it. As a social media agency that constantly searches for trends and new content ideas, TikTok is one of our go-to platforms. With its ever-increasing popularity and user engagement, brands have been able to be creative in their approach when it comes to creating content suitable for this platform. We’ve also talked about the mindblowing TikTok stats from the start of this year. 

We’ve seen some great examples of top brands making it on TikTok’s trends. From creating a series of videos to viral challenges, TikTok has really leveled up the social media game. Well, you’ll be surprised to know what those brands are. 

If you are looking for inspiration on how to create content that will help you get noticed in 2023, here’s what you need to read. 

7. Pinterest is Still Interesting  

We’re as surprised as you are.  

Let’s face it, Pinterest has always been a great platform for creative and innovative visuals. But in 2023, we’re seeing brands take this to the next level. It’s not just about creating beautiful images anymore — you now have access to various features that let you showcase your content in an even more eye-catching way. Video sharing and new ways to pin are just a few to mention. And Pinterest is unique in having a 2-year content shelf life versus a few hours in other platforms.  

Here’s how you can make the most out of Pinterest in 2023.  

8. Women Constantly Amaze Us 

As an agency that’s built on the foundations of empowerment and inclusivity, we’re inspired by women who have come out of their comfort zones to make a mark with their content. (Not to mention that Ignite Social Media is also a certified Women’s Business Enterprise by WBENC)

We’ve seen some amazing talents that live on social media platforms such as Instagram, YouTube, and TikTok — all powered by great content ideas and creative visuals. From business owners to entrepreneurs and creatives, these female-led accounts are pushing the boundaries when it comes to engaging content.  

We’ve rounded up some of our favorite examples to fuel some inspiration for 2023! 

9. What We Think of the Future of Social Media 

It’s no surprise that social media continues to evolve and adapt based on user behavior & trends. We expect more exciting innovations to help brands get ahead of their competitors in 2023. 

We believe that social media will move from being a mere platform to something much more personal. We’re seeing a shift towards user-generated content and creator-driven videos, and we think this trend is only going to grow bigger this year. With the rise of platform diversification and machine learning, brands need to create more personalized and engaging content. 

10. Future-Proof it! 

Of course, we’ll not leave you hanging if you’re a bit lost on what to do next. We’ve got the right advice and strategies to ensure your brand stays ahead of the curve.  

Our guidebook will provide the necessary steps to future-proof your social media presence in 2023 and craft a world-class marketing strategy. From finding influencers that best represent your brand to creating content with long-term value — this is your one-stop shop for all things social media. 

We did say, social media marketing is always changing, but one thing is for sure — it’s here to stay.  

Excited about the year? You should be! Get ready to take your brand’s presence to the next level with Ignite Social Media

View our blogs for more social media marketing resources.

Ignite Social Media