2020 has been anything but a normal year. From COVID-19 to nation-wide protests to natural disasters, we’ve all been thrown for a loop. And with all the changes this year, consumer behaviors on social media have also drastically changed. Over half [51%] of the world’s population uses social media today, and 79% of the U.S. population uses social media. What’s even more telling is the average internet user spends over 2 hours a day [2 hours, 24 minutes] scrolling through social platforms.
As marketers begin to plan for 2021, a solid social media marketing strategy is essential for success.
Our team at Ignite Social Media has prepared a series of “Ask Me Anything” style webinars to help marketers refine their strategies and get answers to all their questions. From budgeting to paid media to content production, we’re covering an array of valuable topics.
See below for more information about these complimentary events and how you can submit your questions. Even if you’re unable to attend the live Q&A session, we encourage you to register anyway and we’ll send you the on-demand recording for you to watch at your convenience.
Wednesday, November 11, 2020, 1 PM ET
Agency Senior Vice President of Strategy and Business Development, Lisa Braziel, will be hosting the first event alongside Vanessa Williams, Director of Integrated Strategy & Promotions. Both women are seasoned members of the Ignite Social Media team and have developed award-winning social strategies for Chrysler Group brands, ConAgra Foods, Fortive, Lenovo, and more.
Wednesday, November 18, 2020, 1 PM ET
Our second event covers social media advertising – just in time for the holiday season! Our hosts, Senior Vice President of Analytics and Insights, Misi McClelland, and Senior Media Buyer, Victoria Rogers, are highly trained in social media buying best practices and are constantly informed about the latest updates to social media ad units and targeting optimizations available. Their keen insights have helped lead to award-winning media buying strategies.
Wednesday, December 2, 2020, 1 PM ET
Our third and final event will dive into the topic of social media community management and will be led by Meghan Hardy, Director of Community Management, Stephanie Purinton, Manager, Community Management, and Kathleen Loescher, Manager, Content Production. This powerful trio has done everything from day-to-day management of social channels for Fortune 500 CPG brands to shooting original photography for renowned retailers.
Ignite Social Media, a woman-owned and woman-led business, was founded in 2007 and is one of the world’s first social media agencies. With over 100 award-winning strategies at hand, Ignite Social Media continues to design and execute strategic social media marketing programs for some of the world’s largest consumer brands including Samsung, P&G, Visit the Outer Banks, and Shure. In 2016, Ignite Social Media was named Social Agency of the Year by Incite.