"Winning" social media can sometimes feel impossible. That’s why brands and creators are constantly seeking ways to boost their social media engagement metrics and extend their reach. While strategic content planning and authentic audience connection remain the gold standard, people and brands often turn to...
In a world where attention spans are shrinking and algorithms are always evolving, your caption might just be the difference between a scroll and a share.Captions are more than supporting text, they’re a driving force behind engagement, discovery, and brand growth. While content captures attention,...
The pressure to "do more with less" has never been higher. Our Social Media Marketing report revealed that 33% of marketers say their biggest challenge is being asked to accomplish too much with very little. But here's what I've discovered: the most memorable marketing moments...
Hashtags have been a cornerstone of social media marketing for over a decade, but in 2025, their role is rapidly evolving. With major platforms like Instagram, LinkedIn, and X (formerly Twitter) shifting away from traditional hashtag strategies, many marketers are left wondering - are hashtags...
Burnout is a growing concern, particularly in fast-paced industries like marketing, where deadlines, creativity, and constant connectivity can leave professionals overwhelmed. According to a recent Gallup survey, 76% of employees experience burnout at least sometimes, with 28% feeling it often or always. While AI and automation...
In recent years, the buzz around artificial intelligence has led to both excitement and apprehension in the marketing world. Our inaugural 2024 Social Media Trends survey asked marketers “How Much is AI Impacting your Need for Social Media Resources” and the results revealed that AI...
Using AI sounds super exciting, but the truth is it’s not. 🫣The Reality of AI in Social Media Marketing: Hype vs. Practical UseA lot of us see global brands investing a ton of money in specific AI efforts and initiatives. Coca-Cola pairing up with WPP...
In the inaugural Ignite Social Media Trends Survey, we asked social media marketers their perspectives on varying topics. Some of the most interesting questions centered around whether these social media pros are happy with their careers in social media and if they felt like their...
If you’ve been keeping up with our blog, you’ll know we recently conducted our first-ever “Ignite Social Media Trends Survey.” From that survey we learned what social media marketers have been struggling with. In the graph below you’ll see the top challenges social media marketers...
Emojis make up a large portion of our digital communication, and using the right ones can take social copy to the next level.However, some emojis have also taken on dual meanings beyond their literal image- -these meanings can also vary among different generations and groups...
It's that time of year when not only is the temperature heating up, but also marketing planning for next year. While summer is a respite for some, it's just the quiet before the storm for those gearing up for an agency review, especially those wanting...
In today's fast-paced digital landscape, social media has become a battleground for brands. Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand's reputation. At Ignite Social Media, we understand the importance of...