https://youtu.be/sUWR69UiJGILiquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. The company's founders understood one critical truth - in a saturated marketplace, simply launching a new product is not enough to get...
In the fast-paced world of social media marketing, it's essential to stay up to date with the latest trends and terminology. As marketing professionals, you'll want to be in the know about the buzzwords that are shaping the landscape in 2024. So, without further ado,...
Deciding which social media platforms to be on can be overwhelming for brands today. With new channels launching and others declining in popularity, how do you know where to focus your efforts? Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in...
Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you'd probably expect us to have a bias that every brand should hire a social media agency.However, we've learned hard lessons over the years...
As you can imagine, the first 24 hours of Instagram launching Threads have been nothing short of eventful. As of this morning, Mark Zuckerberg announced that 30 million users have already signed up for the mobile-based app, signaling this platform should be seriously considered. Given it's...
From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. Some...
This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing....
Ready. Set. Goals! It’s 2023. And by now every social media marketer should have outlined their 2023 goals. But maybe you’ve not, or you're still working on it. Here’s an approach that will help you come up with meaningful goals for the year. First, Define Goals (Over...
Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 billion in 2022. It's essential for brands...
A little late running your holiday campaign? Say no more! When it comes to the holiday season, time is of the essence. The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. Traditionally, the holiday...
Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. Of course, brands need to have a social media presence — but it's not enough to just be present. To stand out in a...
Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or...