2026 Social Media Predictions: What’s Next for Brands?It’s that time of year again—pumpkin spice latte in hand, slide decks open, and plans for 2026 starting to take shape. It’s the familiar season when social media budgets are reviewed, new KPIs and goals are debated, fresh...
In the ever-evolving social media landscape, one platform is quietly doing a major reset. That platform? Nextdoor. The neighborhood-focused app is moving beyond “what did you find on the curb” posts and local chatter to become a richer hub for local news, real-time information, and...
#gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 50%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */ Burger King Pepsi As marketers, on the brand or client side, no one sets out to launch a social media campaign expecting it to flop. That...
From cancellations to controversies, risk is one of the most misunderstood ideas in marketing. For many marketing teams, risky marketing means the risk of losing customers, sparking backlash, or tarnishing brand image. However, in today’s social media-first market, avoiding risk altogether can be just as...
The world of social media marketing is constantly evolving, so staying current with trends and terminology is critical for brands and marketers. Social media has a language all its own, and understanding it is crucial to create effective strategies, measure success, and engage audiences authentically. We’ve...
Let me start with what might sound like professional blasphemy: There are no social media experts.I know how that sounds coming from someone who's spent nearly two decades building and running a social media agency. But hear me out—because this realization has fundamentally shaped how...
As always, being a social media marketer requires one to be Always Learning. It’s one of our core values. To help, we recently completed the 2025 version of our Ignite Social Media Trends Survey, and we can now compare it to 2024. While the number...
"Winning" social media can sometimes feel impossible. That’s why brands and creators are constantly seeking ways to boost their social media engagement metrics and extend their reach. While strategic content planning and authentic audience connection remain the gold standard, people and brands often turn to...
In a world where attention spans are shrinking and algorithms are always evolving, your caption might just be the difference between a scroll and a share.Captions are more than supporting text, they’re a driving force behind engagement, discovery, and brand growth. While content captures attention,...
The pressure to "do more with less" has never been higher. Our 2024 Social Media Marketing report revealed that 33% of marketers say their biggest challenge is being asked to accomplish too much with very little. But here’s what stands out: the most impactful marketing...
Hashtags have been a cornerstone of social media marketing for over a decade, but in 2025, their role is rapidly evolving. With major platforms like Instagram, LinkedIn, and X (formerly Twitter) shifting away from traditional hashtag strategies, many marketers are left wondering—are hashtags still worth...
What is “work about work,” and why does it cause marketer burnout? “Work about work” refers to administrative, low-value tasks—status emails, meeting scheduling, manual reporting—that keep social teams busy but not productive. The average marketer spends 58–62 % of their week on this busywork (Asana 2024)....