Instagram Stories are hugely popular, but until recently, only large accounts could drive people to a website link using the “Swipe Up” feature. That’s now changed. Let’s dive into the way things used to be, and then share how to use the new “Link Stickers”...
It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. It’s an issue that a majority of marketing executives face, and one that we’re always working to help...
The week of October 4, 2021, Facebook's week went from bad to worse when the company's entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Both platform users...
In the last twenty or so years, social media has gone from a vague concept that people used occasionally to a critical part of life, especially for many young people. Social media holds a great deal of power in most people's lives and takes up...
Running A/B tests is one of the most effective ways of optimizing your social media presence. The benefits of social media optimization run deep. From increasing your visibility to boosting engagement and improving your customer service, optimizing your social media presence can bring about rapid...
Social media has been a part of our lives for over 20 years. While the networks are constantly changing and new features rolling out, we're still seeing brands make social media marketing mistakes that are easily avoidable. Our agency has over 14 years of experience managing...
A few weeks ago, Snapchat held its third annual Partner Summit through a webinar, announcing exciting developments within the platform regarding AR, eCommerce, and other ways businesses can grow their brand. The platform also offered the latest insights on app performance and usage: People open Snapchat...
For most of us in countries with widespread advanced technology, no claim on our time has grown as rapidly as our online experience. That was up until about March 2020, when online experiences often emphasized play, social interaction, and information seeking (including shopping). Then, the...
2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide...
How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when...
This post was originally published by Forbes on March 15, 2021 It's been a rough year for pretty much everyone. And social media has become a less friendly place along the way. That's why it's important to check in on your team that is working hard...
This article originally appeared on Starter Story. I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “the original social media agency” because we were the first social media agency created...