Deciding which social media platforms to be on can be overwhelming for brands today. With new channels launching and others declining in popularity, how do you know where to focus your efforts? Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in...

Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you'd probably expect us to have a bias that every brand should hire a social media agency.However, we've learned hard lessons over the years...

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. Some...

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing....

Ready. Set. Goals!  It’s 2023. And by now every social media marketer should have outlined their 2023 goals. But maybe you’ve not, or you're still working on it. Here’s an approach that will help you come up with meaningful goals for the year.   First, Define Goals (Over...

A little late running your holiday campaign? Say no more!  When it comes to the holiday season, time is of the essence. The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. Traditionally, the holiday...

Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant.   Of course, brands need to have a social media presence — but it's not enough to just be present. To stand out in a...

Are you looking to take your social media marketing strategy up a notch?   Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or...

The purpose of social media is to make connections. So naturally, you’d think the more engagement you get on a post, the better. All those likes and follows count as connections, right? Not necessarily. It turns out that one key factor in converting social followers to...

It's no secret that social media is the most widely used channel to drive brand awareness. 91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales.   With the continuously evolving landscape of networks, it's easy to...

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