Ready. Set. Goals! It’s 2023. And by now every social media marketer should have outlined their 2023 goals. But maybe you’ve not, or you're still working on it. Here’s an approach that will help you come up with meaningful goals for the year. First, Define Goals (Over...
Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 billion in 2022. It's essential for brands...
A little late running your holiday campaign? Say no more! When it comes to the holiday season, time is of the essence. The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. Traditionally, the holiday...
Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. Of course, brands need to have a social media presence — but it's not enough to just be present. To stand out in a...
Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or...
The purpose of social media is to make connections. So naturally, you’d think the more engagement you get on a post, the better. All those likes and follows count as connections, right? Not necessarily. It turns out that one key factor in converting social followers to...
It's no secret that social media is the most widely used channel to drive brand awareness. 91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. With the continuously evolving landscape of networks, it's easy to...
Social media marketing is always changing, but one thing is for sure — it's here to stay. As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. The competition...
It’s hard to believe that we’ve provided social media marketing services for 15 years now. As the original social media agency in the United States, we have seen social media platforms grow from small startups into some of the most influential companies today. As social media...
Instagram Stories are hugely popular, but until recently, only large accounts could drive people to a website link using the “Swipe Up” feature. That’s now changed. Let’s dive into the way things used to be, and then share how to use the new “Link Stickers”...
It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. It’s an issue that a majority of marketing executives face, and one that we’re always working to help...
The week of October 4, 2021, Facebook's week went from bad to worse when the company's entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Both platform users...