Last month, YouTube officially rolled out its new Partner Program monetization policy, sparking a large debate across social media. The new policy states that YouTube influencers must accumulate 4,000 hours of watch time over the course of 12 months and reach 1,000 subscribers to join...
Watch out, YouTube, Facebook is pulling no punches! Facebook is not only expanding their video platform, Facebook Watch, they are also dominating in the branded video space. Facebook Watch In 2017, Facebook launched a video platform called ‘Facebook Watch’ which is a hub for longer-form video...
It's so easy to get caught up in your to-do list. You have requests from your internal team on what you should be showcasing in social, and, if you're not careful, that ends up dictating your social media strategy. But are you giving your audience...
In 2017, eMarketer predicted decreases in Facebook users in the under 25 age range. Recently, new information was released showing that the decline was much greater than they had initially projected. Shockingly, they reported, “for the first time, less than half of US internet users ages...
Many marketers are now looking beyond millennials and at the next generation of up and coming buyers. There has been a lot of coverage about how younger generations are leaving Facebook and spending time elsewhere. As a social media agency, we spend a lot of...
Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. Additionally, recent algorithm...
A new year means a chance to rethink your approach to social media campaigns. Hit “refresh” on your media buying technique by leaving these habits in the past, and look forward to better-performing social campaigns. Traffic Campaigns Cut down on reaching clickly users who may not be...
There are many ways to create content. You don't have to primarily rely on your desktop computer to modify digital content like images and video for the brands that you help. There is a countless amount of smartphone apps that can come in handy for...
With technology advancing, there are many messaging apps that subscribers can now choose from to connect with their favorite brands, businesses and friends. Most of us use messaging apps to chat with our friends but nowadays brands are tapping into messaging platforms like Facebook Messenger,...
If you’re a marketer, you’re well aware that the social space is constantly changing. It keeps us on our toes! Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). In December, the platform announced News Feed...
Imagine this scenario: you're logging in for a regular morning sweep of your brand's channels, and you notice the comment volume is significantly higher than usual. As you read the comments, you notice a lot of political discussion that's almost never present in your feed....
The Super Bowl has always been the biggest event of the year for advertisers, but with the prominence of social media, brand involvement no longer stops when the commercials air. Social media is now a key part of the experience for brands and fans alike. Here’s...