Mar 19 Should YouTube Watch Out for Facebook?
Watch out, YouTube, Facebook is pulling no punches! Facebook is not only expanding their video platform, Facebook Watch, they are also dominating in the branded video space.
In 2017, Facebook launched a video platform called ‘Facebook Watch’ which is a hub for longer-form video content including shows that Facebook licensed or funded itself.
Recently, Facebook announced they are looking to expand the platform to individual content creators increasing the amount of long-form content that can Facebook sell ads against. Similar to how YouTube operates, Facebook would create a system where creators can upload their own shows for free then earn a cut of the revenue from ads placed on their content.
The problem? Creators are hungry for video platforms where they can earn more revenue. This news coming shortly after YouTube made it harder to earn advertising money on their platform.
Branded Video Space:
According to a recent study by video ad-tech company Clinch, Facebook is home to 46% of all branded video content exceeding YouTube which has 41% of branded video content. The kicker? When you add Facebook-owned platform, Instagram, they control 74% of video content.
The study also stated that 78% of marketers plan to increase their video advertising in 2018. Of those marketers, only 50% plan to personalize their video campaigns for different platforms.
According to Oz Etzioni, CEO of Clinch, “personalization is a strategy that more brands should be considering.” We agree Oz!
Personalization will help brands evaluate interests, behaviors and needs of their audiences. In return, they will likely see better responses to help further establish brand affinity among their fans.
Need help personalizing your video content? Give us a shout here.