Since Snapchat launched six years ago, a lot has changed and not just with app updates. At first it seemed like an app just to send goofy photos back and forth to family members. It evolved into something more that inspired creativity and Snapchat influencers...
This week, our very own Director of Analytics, Ryan Sweeney was featured in Adweek, Facebook continues to test image recognition capabilities, and Snapchat’s ad revenue forecast is lowered. All that and more in this week’s Social You Should Know. What Works for Brands (and What Doesn’t) on...
When natural disasters strike, priorities shift, and we see brands across virtually all industries make an effort to provide aid and relief in whatever ways they can. We see major brands like Amazon, Walmart, Duracell, Verizon and others stepping up and helping out. Today, however,...
When it comes to placing media on social, media buyers have a choice: buy directly or through third-party software. Not sure which platform to use? The comparisons below can help you determine which buying platform is right for you. Process: Depending on how many campaigns you’re...
Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. With the amount of available social data growing every day, marketers are consistently reporting struggles with showcasing value, often due to...
While Microsoft and Google bet on influencers, the FTC clamps down on influencer marketing; and LinkedIn hedges bets on new audience network… in this week’s edition of Social You Should Know. Influencer restrictions are here to stay. Last week the FTC released updated guidelines for how...
You’ve been selected to represent your brand at an upcoming marketing conference and aren’t sure where to start? The good news is that preparing in advance isn’t too difficult and the steps are the same regardless of whether or not you’re a speaker, a panelist...
Clients often ask us how their channels look, and how a social media marketing strategy could help. This post will walk you through some of the key aspects to answering those questions. Measurement & Benchmarks The first step is looking at how your social media presence...
Here's a fun game (depending on your definition of fun anyway): Google "is Snapchat dying" and "is Twitter dying." You'll get a lot of results, a lot of facts that may be startling if you've invested in either company, and a lot of predictions about...
With social media’s ever changing vocabulary, we break down the most important industry buzzwords that every marketer needs to know and understand. Chatbots Because this is now the norm and the way we communicate, businesses have made it available as a service in messengers like Facebook Messenger...
Are you ready for some football?! I know I am. I’ve been so desperate for football this offseason that I actually watched the combine and draft in their entirety (sad, right?). Well, it’s finally time for the real deal to begin! To celebrate, I’ve compiled...
Last month, we hosted a webinar talking about the past 10 years, the present, and the future of social media. Overall, we had three major predictions on what the future of social media looks like. 1) Data Drives Standards & Sales Anyone who works with data/analytics is hoping...