Social media is a constantly changing force to be reckoned with. At times the changes can feel overwhelming. It seems that just as you have a grasp on your social media strategy, something comes along that shakes it to its core. At Ignite Social Media,...

  Join a select group of marketing and advertising professionals and learn how to up your social media game. You’re invited to attend Social Fresh 2016, a nationally recognized conference cited by industry leaders as the best social marketing conference. Ignite Social Media's Lisa Braziel, Vice...

As more media dollars are going to social, platforms such as Facebook and Twitter are constantly rolling out new social media ad formats to meet unique business needs. Here are some proven and upcoming formats that are expected to bring great results for retailers. Facebook Carousel...

Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. We’re talking about apps that give you...

When social media shakes up the fashion industry, what do you do? It’s like the old saying goes, “If you can’t beat ‘em, join ‘em.” Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Not to...

Within the last year, we’ve seen a bunch of efforts made to increase the engage-ability of social media content. Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content. That is,...

With so many social media platforms available for your brand to advertise on, it can be hard to know what works best on each channel and how you should be interacting with your audiences. Here are five quick tips on how to make the most...

For those brands who are getting ready to wrap up the fiscal year, it is time to take a final look at what we were able to accomplish. One of the most important measurements is if we hit our goals for the year. If you...

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