Instagram Stories is only a few weeks old but brands have already leaped at this new opportunity to engage with their fans. In this blog, we’ll be highlighting some of the opportunities that brands have identified and which brands are successfully achieving results. Behind-the-Scenes Content Instagram Stories...

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the...

If you’re reading this blog, you’ve likely realized that even though your 13-year-old nephew is a Snapchat wizard, you may want to consider hiring experienced professionals to help manage your organization’s social media presence. So, when do you know it’s time to start looking for...

It’s well known that driving traffic, leads and revenue can simply boil down to the social media content your brand deploys to the digital world. But, only if it’s good content. And, as with most things in life, quality trumps quantity and more isn’t always better. Posting...

How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization. But don’t worry. The world of technology has come...

Your brand has probably thought about Snapchat as a marketing tool and may even be thinking about leveraging Snapchat to reach your audience. Before you set up a Snapchat account for your brand, first take a moment to reflect on who your audience is. Who...

Customer Service vs. Reactive Engagement Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. According to research from Sprout Social, social media is now the top choice for...

Live-Streaming isn’t a new tactic, it’s been around awhile now with companies such as Live Stream and UStream just to name a few. In the past couple years however, live-streaming has become more accessible to the average Joe, making it so that if you have...

So you missed our chatbot webinar? Don’t worry! We’ve got you covered with this debrief featuring 3 main use cases for chatbots we see happening right now. Easy Ordering Chatbots are being designed to improve the efficiency of shopping using your mobile device. Several brands like Staples...

Social media is a constantly changing force to be reckoned with. At times the changes can feel overwhelming. It seems that just as you have a grasp on your social media strategy, something comes along that shakes it to its core. At Ignite Social Media,...

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