Content is King, but That’s Not Enough Marketers are very focused on their next Facebook update, or tweet, or Instagram. And they should be. But that’s not the entirety of social media marketing. In this article, I’ve outlined that the “Royal Flush” of social media marketing...

14 June, 2014

Amazon carts filled through Twitter, tweens get a new social channel, and Facebook will soon have new video insights.  Intrigued? I invite you to read all about it in this week’s Social You Should Know. Announcement of #AmazonCart Pushes Direct Sales from Twitter If you are a...

10 May, 2014

Facebook starts to break itself apart, Google+ searches for clarity around follower counts and Twitter buys Gnip, in this week’s Social You Should Know. What Will Facebook Look Like in Five Years? Facebook is taking the unusual step of breaking its core product into pieces. Soon, mobile...

21 April, 2014

In the midst of a land rush to automation and big data, Jelly, a relatively new service from Twitter co-founder Biz Stone, is refreshingly driven by people. Bringing the social back to social media, Jelly effectively turns us all into an organic search engine. Reversing the...

12 April, 2014

Recently, I read a two-part blog post from Central Desktop discussing the relationship between Account Management and Creative Teams. Part one takes a look at this relationship from the Account side while part two is from Creative Team’s viewpoint. The content of these blog posts...

13 March, 2014

Facebook Reach Down 30% and Engaged Users Up 30% in January compared to November We’ve updated our research from early December that showed an average 44% drop in organic Facebook brand Page reach. Our December research included data on organic reach for 21 brand Pages that was collected...

10 March, 2014

More proof of how bad “bought” fans are on Facebook. Google plus is lighting up the membership base, but engagement lags, and Apple’s iBeacon could change content marketing. Facebook Likes and Fraud At Ignite Social Media, we’ve been saying for two years that buying fans is a...

14 February, 2014

Consumers love to share their praises and complaints on their social media accounts. While praises from consumers on a brand page are certainly wins for the brand, as marketers, we should always be prepared to deal with a social media crisis. Below are three high-level...

23 January, 2014
Ignite Social Media