Normally I’m not a big fan of similes, but this one has stuck with me since I first heard it: Hashtags are like tequila shots. One or two and you’re doing pretty well. Three’s alright, but probably more than you should have since you’re out...

17 October, 2013

I had the privilege and the honor to see former Secretary of State Condoleezza Rice speak last week at Connections 2013, a digital marketing industry conference hosted by ExactTarget. Politics aside, I expected a great talk from her (because she's Condoleezza Rice), but her speech...

23 September, 2013

Here's the social media marketing news you need to know to kick your week off right. Twitter is rapidly testing new features, while Woobox continues to work on making News Feed contests easier in this week’s Social You Should Know. Twitter Releases an Experiment Every Day On...

23 September, 2013

One of the most respected figures in SEO said that Facebook shares and Google +1s impact search rankings more than almost any other factor. An even bigger authority said “not true,” in this week's Social You Should Know. Also, a reminder that I’m hosting a free...

25 August, 2013

  Free Webcast - August 29 at 1pm EDT Join us for a webcast led by Ignite Social Media Founder & President Jim Tobin and special guest Mark Malmstead, Senior Manager of Media, CRM, and Social Media for Dodge, as they share how one of America's iconic auto brands drives...

13 August, 2013

Questions about cost frequently (and obviously) arise in our conversations with prospective clients. Social media is an evolving medium and the costs of doing business are constantly in flux as a result. And budgets are budgets. We first wrote about the cost of social media marketing...

23 July, 2013

The second question of the marketer's foray into social media series, was: "How long does a typical social media campaign last?". I have to admit that this might be one of the hardest questions we get asked as a social media agency. (When I worked in...

07 February, 2008