Meerkat makes an exit from livestreaming, Snapchat continues to endure growing pains and Facebook introduces point-of-sale data. That and more in this week's Social You Should Know.   Meerkat Makes Exit from Livestreaming Twitter and Facebook proved to be too fierce a rival for Meerkat, one of the first...

14 March, 2016

What exactly is an influencer anyway? An influencer has a ‘loud’ voice, substantial reach, and a significant network, including followers, readers, or viewers. He or she has the ability to sway opinions of a specific audience by association. Working with influencers is an essential part of growing...

11 March, 2016

Hunting for the perfect content creators for your social media strategy isn’t always an easy feat. When your client’s needs venture far from the realm of family, food, or beauty, it’s time to get especially creative in your search. In the world of content creators,...

09 March, 2016

As one of the token “Pinterest Experts” in the office, #pinning is a way of life. Or, it’s a way of my life. But let’s be real, it’s flat-out addicting. My personal boards range from traveling inspiration to workspace inspiration to words of inspiration. Basically,...

07 March, 2016

After several months of waiting for global roll-out of Facebook Reactions to Newsfeeds, the emotion-focused emoji that serve as an add-on to the Facebook Like button have launched in the U.S. As marketers, you may have lots of questions about how this may impact your current or...

26 February, 2016

Back in October 2015, Slate editors awoke to a big surprise: the Twitter share button on their articles no longer displayed how many readers had shared the link. Slate vice chairman Dan Check told Digiday Slate had been “caught with our pants down.” If you’re a...

25 February, 2016

A hip-hop mogul just unlocked the key to Snapchat marketing. While brands have been trying to demystify the social network, DJ Khaled snuck in and became the King of it overnight. So, what can your brand learn from the newly minted King, who now boasts...

19 February, 2016

You know that content marketing is the way to go for your brand. And you know that thought leadership content (actual thought leadership content) has the best chance of getting traction in this modern world. But your boss just won't sit and crank out a...

17 February, 2016

Super Bowl 50 won’t go down as the most exciting game ever played. Nor will it go down as the social Super Bowl, as very few of the ads had social tie-ins. But the few notable exceptions show how powerful social media can be at...

08 February, 2016

Snapchat may just be the most powerful storytelling tool in social media today. Once a disposable photo messaging app, Snapchat’s various updates and new features helped it gain popularity and marketing potential amongst brands and celebrities. Unlike some of its competitors, Snapchat is able to...

02 February, 2016

It’s 2016, which means we’re now officially closer to 2020 than we are to 2010. The future is all around us, but we at Ignite Social Media are obviously most interested in how that future is going to shape our most cherished environment: Social! Few...

22 January, 2016
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