The podcast bug seems to have really infected everyone. It only took a decade or so. And Serial. And a dude in a garage who interviewed the President of the United States. But it’s here. Since it’s here, we wanted to share a few favorites...

30 December, 2015

As the New Year draws nearer, your Feeds are likely blowing up with 2016 social media trends. However, brands need to be careful not to jump on the bandwagon, or try to implement too many initiatives at once. The key is to stay true to your...

17 December, 2015

Although the weather has made it feel more like spring this past week, the reality is 2016 will be here any day. This means that the time has come to once again reflect on our lives and create the infamous New Year’s resolution. Okay, resolutions are not...

16 December, 2015

Last week we discussed the top social media predictions for 2016, buzzwords and their meanings, and hosted a webinar looking at trends for next year.  This week, I’m setting aside the rosy outlook machine, and instead focusing on the social media trends and buzzwords that...

23 November, 2015

How quickly Q1 sneaks up on us. Just as we’re pre-heating the oven for turkey, it’s time to plan out the new goals and accomplishments for the next year. Whether you’re working with a new social media agency partner or an internal copywriting team, there are...

19 November, 2015

If you have anything to do with your brand’s social media marketing, chances are you’ve heard these buzzwords a time or two…or twelve. Below I break down some of the most common social media buzzwords and what they mean. 1. Organic: A non-paid piece of content....

18 November, 2015

Ready or not, it’s holiday time. As a brand, it’s important to understand what your consumers' path to purchase looks like as they gear up for the holidays. Some key questions one might consider are items like; how consumers are deciding on gifts, where they actually purchase these gifts,...

05 November, 2015

Pinterest takes silver in terms of social media referral traffic, second only to Facebook. That traffic becomes integral to retailers and other brands during the Holiday Season. Here are five tips for how to ready and optimize your brand's Pinterest presence for the upcoming retail season. 1. Use...

21 October, 2015

This morning I logged into Facebook and  saw that my friend’s baby woke her up at 3:00 a.m. for the day. Another friend came down with the flu and a coworker hurt her wrist in a car accident. I found myself torn. If I Liked these status updates,...

02 October, 2015