Most businesses and startups make the mistake of focusing on marketing last. They put in on the backburner until they can no longer avoid it and realize they do need to invest in marketing. What’s the point of having a company if no one has...

25 June, 2015

Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in the world happened? The answer is surprisingly straightforward, and looks like it could be quite beneficial. Over the last couple weeks, Facebook has deleted millions of...

26 March, 2015

Facebook's annual developers conference, f8, kicked off today with an announcement-filled keynote continuing last year's themes of Stability and Control.  Much of the conference will focus on introducing developers to new ways to build on top of the Facebook Platform (not to be confused with...

25 March, 2015

Organic reach has become the bane of many social media marketers. Staying up to date with Facebook’s algorithm changes is rapidly becoming a full-time job, and getting your brand message into your fans’ News Feeds without paying for it is specialist work. This can become even more apparent...

20 March, 2015

For one week every year, industry experts converge to discuss trends, challenges and best practices at SXSW Interactive. The city of Austin, Texas becomes a hub of diverse personalities, perspectives and innovation. We spent our first day speaking with industry thought leaders, soaking in expertise...

15 March, 2015

While Vine is still a relatively new platform, just celebrating its second birthday in January 2015, it’s impossible to ignore the effect the channel has had on pop culture. Terms originated in Vine videos, like “on fleek,” have been used by CEOs of major companies,...

17 February, 2015

Facebook is a media channel, so is Twitter, Pinterest, Instagram etc. It shouldn't be a surprise that the owners of those channels expect to be paid for commercial messaging. After all, ESPN expects payment for advertising on its broadcast, digital and mobile networks; commercial social...

09 January, 2015

Getting Organic Reach From a Content Carousel Approach A natural forest takes from 600 to 1000 years to develop; Shubhendu Sharma can grow one in ten years with a self-sustaining ecosystem.  His approach relies on a careful understanding on the ecosystem along with the interaction of...

23 December, 2014

November no longer simply means the kick-off of the holiday season. It also means it’s time for Movember. The Movember Foundation is a global organization committed to changing the face (literally) of men’s health. Men are challenged to grow their moustaches, and women to support,...

05 November, 2014

What came first, the chicken or the egg? Similar to this old adage, we don’t know who should own a brand’s social presence: public relations or social media marketing? It seems like the answer is right in the question. Truth is, social media marketing was...

20 October, 2014

Happy 3rd Birthday to our favorite yellow-and-white ghost friend! Time flies, but thanks to Ghost Chillah (the Snapchat ghost’s official name), time has become even more fleeting, and moments exist only as long as the small square in the right-hand corner is still lit up...

26 September, 2014
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