Here’s a scenario that thousands face every day: you and your brand have a great message to share but you're unsure of with whom and where to share it. To determine that, it's time for a little internal Q&A: Who is my target audience? Where...

18 April, 2016

Remember getting your first bicycle or hearing your favorite song for the first time? These specific moments were so significant to you at that moment that they echo on throughout your life, with ripples of meaning and importance in their wake. This phenomenon is called...

13 April, 2016

Engagement is not dead. I repeat, engagement is not dead. Despite what you may hear from media buying agencies or even your Facebook rep, there’s still value for brands in garnering Likes (or Reactions), Comments, and Shares. While there is no concrete way to show the...

13 April, 2016

Although the school year doesn’t typically start until September, most back-to-school purchases are made months before. Most U.S. parents are making the majority of their back-to-school purchases in July and August, so brands need to make sure to have their paid media strategy on lockdown...

11 April, 2016

As an application with more than 100 million daily active users, revamping your chat platform is a pretty big deal. Luckily, users are loving what Snapchat is referring to as Chat 2.0 as it gives a much wider range of ways to communicate with other...

06 April, 2016

On April 12th Group High will be hosting The Outreach Marketing Virtual Summit. This one-time event will allow you to partake in a virtual conference environment where you can network with others during the event and ask all of your questions about influencer marketing and...

05 April, 2016

When I try to explain my job, especially to someone outside of social media, I usually get the question: “So, you are on Facebook all day?” While that is true, there are many other aspects to what I do all day. My role isn’t as...

29 March, 2016

Despite beginning as a religious holiday in Ireland (where until the 1960s bars were actually closed for the day…seriously), Americans have morphed St. Patrick’s Day into a day of celebrations. Whether celebrating their Irish heritage or just being Irish for the day, people like to...

21 March, 2016
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