This time of year every agency and publication will post their predictions for 2014. Predictions are great, but they don’t drive results and unless they have some sort of social media crystal ball we don’t know about, their predictions are at best an educated guess....

20 December, 2013

LinkedIn released its 25 "hottest" skills that got folks hired in 2013, and rocking it at the top spot is "social media marketing."   To see the rest of the list, visit LinkedIn's blog. Of course, here at Ignite Social Media, we know a thing or two about social...

19 December, 2013

Pinterest Posts Have a Long Half-Life New research from Piqora shows that half of all product orders from a Pinterest pin come at least 2.5 months after that product was first pinned. This is a dramatically longer half-life than the 30 minutes a brand Facebook post...

23 November, 2013

Social media has become a facilitator for conversations between consumers and brands and has altered the ways in which we interact. It seems though, that consumers have been quicker to adopt these social platforms as a way to communicate with brands. But brands have experienced...

12 November, 2013

Pressure on Facebook from Marketers Rises Some people were surprised that I challenged Facebook ad investments in my new book Earn It. Don't Buy it. and had some critical things to say about how the site is treating marketers. But I’m not the only one. The...

11 November, 2013

It's Halloween and the costumes aren't the only things creepy around here. Check out which social networks give us the heebie jeebies. Foursquare I was once a user of Foursquare, until Girls Around Me showed up and ruined it for everyone. The since-banned app scanned your surroundings,...

31 October, 2013