Twitter promoted accounts go mobile while Facebook data goes real-time | Social You Should Know
As we wrap up 2013, this will be the last Social You Should Know for the year. Thank you all for your readership and support throughout the year. Twitter Promoted Accounts Now on Mobile Brands have been able to get their promoted tweets into the mobile Twitter...
21 December, 2013
4 New Year’s Resolutions For Social Media Marketers
This time of year every agency and publication will post their predictions for 2014. Predictions are great, but they don’t drive results and unless they have some sort of social media crystal ball we don’t know about, their predictions are at best an educated guess....
20 December, 2013
“Social Media Marketing” #1 Skill for Hires in 2013
LinkedIn released its 25 "hottest" skills that got folks hired in 2013, and rocking it at the top spot is "social media marketing." To see the rest of the list, visit LinkedIn's blog. Of course, here at Ignite Social Media, we know a thing or two about social...
19 December, 2013
Facebook Punishes Brand Pages, Instagram Goes Direct, G+ Goes Wild | Social You Should Know
As of 12/1, Brand Pages Suffer Organic Reach Declines As High as 88% Facebook told us last year that we could expect about 16% of our fans, on average, to see a given post of ours organically. That’s been slipping in recent months as Facebook is...
16 December, 2013
Pinterest Pin Longevity | Social You Should Know
Pinterest Posts Have a Long Half-Life New research from Piqora shows that half of all product orders from a Pinterest pin come at least 2.5 months after that product was first pinned. This is a dramatically longer half-life than the 30 minutes a brand Facebook post...
23 November, 2013
Twitter Custom Timelines Maybe Shouldn’t Be Used by Banks | Social You Should Know
Twitter Custom Timelines As I point out in this TechNewsWorld article, Twitter Chats have been used for years, but they’re a bit of a mess as nobody can easily follow along with them. Now Twitter allows multiple custom timelines, which helps with Twitter Chats, journalism and...
16 November, 2013
How Brands Can Use Social Conversations To Change Consumers’ Minds
Social media has become a facilitator for conversations between consumers and brands and has altered the ways in which we interact. It seems though, that consumers have been quicker to adopt these social platforms as a way to communicate with brands. But brands have experienced...
12 November, 2013
Chinese Social Network Breaks 1B Users | Social You Should Know
Pressure on Facebook from Marketers Rises Some people were surprised that I challenged Facebook ad investments in my new book Earn It. Don't Buy it. and had some critical things to say about how the site is treating marketers. But I’m not the only one. The...
11 November, 2013
With Even Facebook Now Admitting Teen Use Failing, How Will Instagram Ads Go Over? | Social You Should Know
Facebook denied it as recently as last month, but they now admit what was obvious to anyone with teenagers: daily use of that network is down among teens. Facebook’s Teen Problem Is Just the Beginning The subtitle of my book (which officially launches on 11/8) is “The...
02 November, 2013
Creep on Creepin’ on: The Creepiest Social Media Networks
It's Halloween and the costumes aren't the only things creepy around here. Check out which social networks give us the heebie jeebies. Foursquare I was once a user of Foursquare, until Girls Around Me showed up and ruined it for everyone. The since-banned app scanned your surroundings,...
31 October, 2013
Instagram Ads and What it Means for Brands
A few weeks ago, Instagram announced that users would soon start seeing ads in their feeds. This announcement was met with some concern that the platform that's known for organic content would be flooded with irrelevant, spam-like ads from brands. Instagram is hoping to keep...
28 October, 2013