You probably remember a time not too long ago when you could easily spot QR codes all over the place – on store windows, print ads, and social media. These codes became a way for marketers to give users quick access (QR stands for Quick...

If your brand is still taking static photos on Snapchat, then you’re probably behind the curve. Snapchat adoption is on the up and up, according to a study by Piper Jaffrey, and it’s no surprise. There are always new features to test out, thanks to...

The life of a social media marketer is something that we know very well at Ignite Social Media. You may have noticed that we've even put together a series on what a typical day looks like in the various disciplines we have here within our...

Managing social media content is a constant challenge, however it’s a necessary task if a brand wants to increase their online visibility and influence. It can be difficult to come up with creative ideas and relevant information consistently. It’s a lot for any writer or...

If you are a B2B brand and consumers aren’t your main target, you may be questioning the need for a social media presence. However, even though it might not be as cut and dry, social media can still play an important role in your overall...

If your brand is now franchised, then your social media marketing efforts may have just gotten a bit more complex. First of all, let us be quite clear, we have found, through our own extensive experience, that having independent social media handles for each individual...

Developing good social content relies on having a strong understanding of your audience. Unfortunately, running an extensive audience analysis to help guide your social strategy can cost big bucks. Luckily, there are some free tools that can help you learn more about your audience and...

Recently, I was sitting next to a woman on a plane and noticed that she was scrolling through her Instagram feed for what must have been 30 minutes straight. (Thank God for in-flight WiFi, am I right?) What took me by surprise is that not...

Social media marketing audits. They can sound intimidating. How old is your current social media marketing strategy? When was the last time your brand evaluated performance at a large scale? If it's been a while, let me give you (at least) 22 reasons why you need a social...

IGNITE SOCIAL MEDIA ON HOW TO USE SOCIAL MEDIA FOR PRESS RELEASES Ignite Social Media has Released this Press Release to tell you about Press Releases in Social Media CARY, April 18, 2016 / Ignite Social Media Blog / -- This just in! Contrary to all those...

Here’s a scenario that thousands face every day: you and your brand have a great message to share but you're unsure of with whom and where to share it. To determine that, it's time for a little internal Q&A: Who is my target audience? Where...

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