Having a strong social media presence is mandatory for brands these days. Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On one hand, you can form relationships with your fans and...
Facebook has been all over the news in recent months, and not for good reasons. While it’s hard to picture a world where it isn’t the biggest social media network, nothing is ever certain in social media. Few people anticipated Facebook would be the behemoth...
Gone are the days of social media networks simply being fun places to post pictures, emo song lyrics, and connect with friends (or make them upset by not putting them in your Top 8 on MySpace). Social media is now a massive world full of...
We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. The Shorty awards recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and...
With the increased buzz around chatbots, messenger apps, and artificial intelligence, many marketers are beginning to feel the pressure of establishing a chatbot strategy that both lives up to customer expectations and makes marketing sense for their particular business. Although the chatbot hype is at an...
Creating a thorough social media strategy is an important part of your overall marketing strategy. It should have information defining your social media objectives & KPIs, paid media plan, which channels are right for you, how often you should publish on each network, community engagement guidelines and best practices, and every...
Social media moves quickly and changes from one minute to the next. It’s important to stay up-to-date on all the goings on to keep your social strategy fresh and effective. Here are five ways to stay ahead of the game: Facebook, Instagram, Pinterest, Twitter and Snapchat...
In an effort to combat bots sharing the same message en masse, Twitter has rolled out some changes which may have an impact on real accounts, including influencers. Take a look at what those changes are, and how they may have an impact on your...
April Fool’s Day has become a day when audiences expect brands to pull clever and hilarious pranks. Since they are less of a surprise, brands are having to get crafty with their April Fool’s shenanigans. In the past years, we’ve rounded up the best in...
One billion monthly users are now using Facebook Groups for many different reasons. Below are a few key strategies and quick steps you can implement to take advantage of Facebook Groups that will ultimately strengthen your social media marketing strategy. Connect People are always connecting on Facebook...
March Madness is officially upon us – and with the first ever 16 seed/1 seed upset, it’s been crazy as ever. This is especially true for the world of social media, which blows up with every upset and great play. As people heads for their...
Last month, YouTube officially rolled out its new Partner Program monetization policy, sparking a large debate across social media. The new policy states that YouTube influencers must accumulate 4,000 hours of watch time over the course of 12 months and reach 1,000 subscribers to join...