For most of us in countries with widespread advanced technology, no claim on our time has grown as rapidly as our online experience. That was up until about March 2020, when online experiences often emphasized play, social interaction, and information seeking (including shopping). Then, the...
2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide...
How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when...
This post was originally published by Forbes on March 15, 2021 It's been a rough year for pretty much everyone. And social media has become a less friendly place along the way. That's why it's important to check in on your team that is working hard...
This article originally appeared on Starter Story. I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “the original social media agency” because we were the first social media agency created...
Since November of 2020, the new social-audio app Clubhouse has been gaining more and more attention from audiences. Not only has the network garnered over 10M weekly active users and over 1.5M average monthly searches on Google (as of February), competitors have begun taking notice...
We’re rapidly approaching the 1-year anniversary of statewide lockdowns across the nation due to the coronavirus pandemic. As a result, many of us spent a large portion of that time (and some of us still are) working from home, remote learning, Zooming, and more. In...
As some people believe social media companies to be overstepping their bounds, there's been a lot of talk about Section 230 lately. Unfortunately, not all of this talk has been accurate. What is a platform? What is a publisher? Does any of that have anything...
Wow. What a decade this past year has been. As 2020 is now in hindsight, it will live in infamy as one of the most perplexing years of the modern era. With murder hornets, African dust storms blanketing Puerto Rico, and a biblical plague of...
In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Some things might still surprise us (like the FTC lawsuit against Facebook that was issued last week),...
Every year we see new trends in social media behaviors emerge, but this past year has been a unique experience for all of us. As lockdowns went into effect nationwide in March, consumers began reaching for their phones more and more, searching for a link...
After topping both Google and Apple download charts this past week, you are probably wondering “What is Parler?” Editors Note [January 11, 2021]: At this time, Parler is inaccessible. Current events have lead to both Google and Apple removing the app from their respective app stores...