Can you believe another year has passed? Another year of hashtags, pins, stories and #ads. Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody This year we saw Facebook unsuccessfully try to capitalize on the story trend while Snapchat...
When it comes to finding new customers, what happens on Facebook doesn’t have to stay on Facebook. In fact, lead generation ads on the platform are a great way to get contact information to help generate sales leads for your ongoing media initiatives. Here are...
Greetings, hockey fans! While the NHL doesn't have the massive audience of the NFL, hockey fans are a dedicated bunch and love following their favorite team(s) on social media. As an NHL season ticket holder for the last 12+ years, I can attest first-hand to...
Halloween is the holiday I look forward to most every year. Between the silly costumes to the scary movies and everything in between, it’s fueled by nostalgia and debates on whether Hocus Pocus is a great movie or not. (It is, don’t lie to yourself.)...
Since Snapchat launched six years ago, a lot has changed and not just with app updates. At first it seemed like an app just to send goofy photos back and forth to family members. It evolved into something more that inspired creativity and Snapchat influencers...
This week, our very own Director of Analytics, Ryan Sweeney was featured in Adweek, Facebook continues to test image recognition capabilities, and Snapchat’s ad revenue forecast is lowered. All that and more in this week’s Social You Should Know. What Works for Brands (and What Doesn’t) on...
When natural disasters strike, priorities shift, and we see brands across virtually all industries make an effort to provide aid and relief in whatever ways they can. We see major brands like Amazon, Walmart, Duracell, Verizon and others stepping up and helping out. Today, however,...
When it comes to placing media on social, media buyers have a choice: buy directly or through third-party software. Not sure which platform to use? The comparisons below can help you determine which buying platform is right for you. Process: Depending on how many campaigns you’re...
Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. With the amount of available social data growing every day, marketers are consistently reporting struggles with showcasing value, often due to...
While Microsoft and Google bet on influencers, the FTC clamps down on influencer marketing; and LinkedIn hedges bets on new audience network… in this week’s edition of Social You Should Know. Influencer restrictions are here to stay. Last week the FTC released updated guidelines for how...
You’ve been selected to represent your brand at an upcoming marketing conference and aren’t sure where to start? The good news is that preparing in advance isn’t too difficult and the steps are the same regardless of whether or not you’re a speaker, a panelist...
Clients often ask us how their channels look, and how a social media marketing strategy could help. This post will walk you through some of the key aspects to answering those questions. Measurement & Benchmarks The first step is looking at how your social media presence...