In the midst of the COVID-19 pandemic, consumers across the world are struggling to find "the new normal." With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Key Takeaways Running paid media is ok during this...
Please see prior posts that relate to the topic of COVID-19 and Social Media Marketing: Changing Consumer Behavior and How to Adjust Your Strategy (March 16th) Organic vs Paid Social Media Marketing Before and After the Virus (March 23rd) Top Questions Brands Have About Their Social Media Strategy...
Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); and Social Media Marketing During COVID-19: March 23 Update One week further along into our new normal and COVID-19 cases and deaths continue to climb in the United States. Federal distancing guidelines were extended until at...
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. After what felt like the longest week in history, I’ve decided to update the post with the latest thinking as things...
I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. It's a tricky thing as the situation is very dynamic and social media is only becoming more important as people...
This post was updated March 2021 Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. And now that most major conferences have converted to virtual sessions (one benefit of...
Social networking as we know it was born in the 00s, but the last decade has seen the rise of social media’s true potential. From sharing life experiences in real time to virtual shopping with augmented reality, social media has become a part of everyday...
As we get ready to close the door on 2019 and move on to a new decade, we think it is worth revisiting some of the popular topics, based on blog traffic data, of this year. It will be interesting to see if the popular...
As a social media only agency, our favorite time of year is when we get look forward to the next year and make informed predictions about where the space may be headed. While we don’t have a crystal ball, we have included social data and insights...
We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We received this honor in 2019 and were thrilled to be included for 2020, as well! We were one of 27 agencies in the...
When you think of the word “organic” these days, the word “expensive” probably also comes to mind. But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Growing your following naturally can be painfully slow sometimes. So...
As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year. Buttoning up your 2020 strategy can get tricky, however, when the social media platforms and their users are perpetually...