Wow. What a decade this past year has been. As 2020 is now in hindsight, it will live in infamy as one of the most perplexing years of the modern era. With murder hornets, African dust storms blanketing Puerto Rico, and a biblical plague of...
In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Some things might still surprise us (like the FTC lawsuit against Facebook that was issued last week),...
Every year we see new trends in social media behaviors emerge, but this past year has been a unique experience for all of us. As lockdowns went into effect nationwide in March, consumers began reaching for their phones more and more, searching for a link...
After topping both Google and Apple download charts this past week, you are probably wondering “What is Parler?” Editors Note [January 11, 2021]: At this time, Parler is inaccessible. Current events have lead to both Google and Apple removing the app from their respective app stores...
Ignite Social Media, the original social media agency®, announced today that it will be hosting a series of “Ask Me Anything” webinars on critical social media marketing topics. This complimentary series kicks off on Wednesday, November 11 at 1:00 PM ET, focusing on the topic...
While the recent Netflix documentary "The Social Dilemma" hasn't gotten as much attention as previous documentaries, it does raise legitimate concerns about what social media is doing to society. After working in the social media industry for over a decade and running a social media...
It's the end of the year, and social media RFPs are coming out fast and furious! What is an RFP? An RFP is a request for a proposal and is typically a written document that outlines a brands’ criteria for agencies to respond and bid...
On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. and Canada encouraging audiences to "send noods" as part of a giveaway. Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage...
The power-struggle is real. It seems that every brand out there is trying to figure out the right way to target Millennials and Gen Zers. However, there's a huge problem at hand that we at Ignite Social Media want to help fix: Understanding who Millennials...
The Current Online Shopping Landscape In response to the global pandemic, buyers significantly have shifted their consumption behaviors. A recent study from the Boston Consulting Group found that eCommerce has grown more in the last eight weeks than in the decade before that. Younger users who...
Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels,...
With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted...