I don’t know about you, but the first half of 2018 has flown by to me. As social media marketers, we are constantly staying up to date on what is happening in the space and trying to anticipate what is going to happen next. We...
Now that we're about halfway through the year, we thought it would be a great time to check in on our 2018 social media predictions to see how we did. Was our crystal ball accurate or were the results hazy and we should ask again...
In April, Recode conducted a survey through Toluna to understand how much people would pay for Facebook without ads, if they had the option. While results showed 77% would NOT pay for an ad-free version of Facebook, 23% said they would pay not to have...
Controversy around Facebook’s privacy data consumed the news in April but in May, new features and announcements brought less cloudy news and more updates to look out for. Like: Facebook’s new rating system. Social Media Today reported that Facebook will be testing a new rating system for...
Facebook CEO Mark Zuckerberg announced in January the platform would be revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Recent updates to the news feed algorithm has increased ad cost, according to Recode. The algorithm change means...
In marketing, image is everything—especially when it comes to communication. Though content calendars and audience insights go a long way in informing content strategies, one of the best ways to generate high performing content is by following each platform’s best practices. Read on to get...
Facebook is constantly rolling out new ways to reach your audience and earlier this year, we got access to two new Facebook ad units: Tabs for Canvas and Categories for Dynamic Ads. Both are shopping-centric, but each has its own unique way of organizing and...
We understand that chatbots can be a little intimidating and a smidge overwhelming. The truth? These robots aren’t here to take over the world but to make it a little easier. We’ve pulled 3 examples of chatbots that have hit it out of the park! 1-800-Flowers During F8,...
In this edition of Ignite Your Week, we're talking about benchmarks before the impending Facebook algorithm change. So before the change we wanted to take a look at some benchmarks so we could compare once the algorithm actually takes effect. We looked at over six...
In this edition of Ignite Your Week, we take a look at how Twitter updates are aiming to make their network more appealing to brands by sharing insights and addressing their bot problem. First, Twitter has suspended or deleted more than three million accounts in the...
It has certainly been a trying time for Facebook these last few months. First, it was fake news, and now privacy concerns have hit an all-time high. Facebook lost about $100B in market value over these issues. Is the mistrust among users and a significant...
This business with Cambridge Analytica is kind of a mess which makes distilling what’s really going on a challenge. Below I’ve included answers to some key questions to help you make sense of what’s going on. Was it a Hack or a Leak? Neither. At the time...