21 May Content Inspiration Provided By Each Social Channel
In marketing, image is everything—especially when it comes to communication. Though content calendars and audience insights go a long way in informing content strategies, one of the best ways to generate high performing content is by following each platform’s best practices. Read on to get content inspiration that is authentic and relatable across all your social platforms by playing to each channel’s strength.
Facebook Content Inspiration
Facebook has become nearly synonymous with social media over the years, and with good reason: as of 2018, over 2.20 billion active users held accounts on the platform. With so many people to reach, how can you maximize your content strategy to make sure your posts appear in their newsfeeds? The answer is simpler than you think: engage fans and generate interest with quality, optimized video.
According to Cisco, by 2019 a whopping 80% of internet traffic will be video. Stay on top of the trends by producing thoughtful, relevant video content that speaks to your brand’s unique voice. The videos that your brand creates will ensure you stay on trend while also helping you stand out in a sea of competition.
Looking to start developing effective video content for your brand? Check out this handy guide.
Instagram Content Inspiration
Instagram is a platform that encourages creative expression and storytelling. Curated feeds inspire and engage users through product features, playful stories, or simply beautiful imagery.
To make the most of your Instagram content, take a cue from the channel itself and engage in visual storytelling, curating and filtering your brand’s best moments. Remember that the channel is aspirational rather than practical, and use this theme to guide your imagery. Create posts that are beautiful, well composed, and artistic, and inspire Instagrammers with storytelling that is as authentic as it is beautiful.
To make the most of your Instagram strategy, try your hand at Instagram stories. According to Facebook, half of all businesses created at least one story a month, and the Stories craze shows no signs of slowing down. Experiment with product spotlights, UGC, and behind-the-scenes videos to find the content that resonates best with your brands audience.
Pinterest Content Inspiration
Much like Instagram, Pinterest is a visual social media platform, a place to provide users with inspiring and useful ideas. Unsurprisingly, the most popular Pinterest pins include home décor, DIY, food and drinks, and design. With over 50 billion pins, what will differentiate your pin from the competition?
Stand out from the crowd by turning popular search terms into actionable, step-by-step pins. These eye-catching and easy to read pins are ideal for re-pinning, as users share their creations and instructions with others. If you’re struggling to find a suitable topic for your instructional pin, try searching within Pinterest itself. A simple search will show you the most popular pins for each topic. This can be a great reference point when planning content.
Twitter Content Inspiration
According to a survey from the American Press Institute, the majority of social users use Twitter to keep up with the news. Satisfy your follower’s desire for knowledge by posting industry updates, product launches and features, and other relevant content for your brand. Add links, photos, GIFs, infographics, and videos to your Tweets to further engage and interest users.
In a world so heavily driven by visuals, your brand’s presence must also be visual to increase impact. By following the recommendations above, you’ll be well on your way to creating thoughtful, engaging content that’s a perfect fit for your platforms.
Interested in learning more about content creation? Contact us.