Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Read on to discover how to design...
With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm. Luckily for you, we’ve narrowed down the five...
October is here, which means Halloween is just a few short weeks away. While you scramble to snag the best fun-sized candies and cutest dog costume, stay on trend and maximize your brand’s engagement with these Halloween Pinterest trends for costumes, décor, makeup and more. Costumes Television and movies are driving costumes picks...
As the days of summer draw to a close, parents need to hit the store before their kids can hit the books. Thanks to big retailers using the lull in summer sales to push back-to-school shopping even earlier, stocking up on supplies now happens months...
Trying to craft the perfect CTA? Not sure how to capture attention in a mere 140 characters? If you’re ready for your social copy to cut through the noise and stop potential customers in their scrolling tracks, this is the guide for you. Know Your Audience Have you ever been...
Phase II: Content for the Customer Journey – ConsiderationPhase III: Content for the Customer Journey – ConversionPhase IV: Content for the Customer Journey—Post PurchasePhase V: Content for the Customer Journey –Loyalty & Advocacy In our digital age, the road to consumer’s dollars is paved with good content....
Not only does Pinterest help you find the best ideas from over 2.3 million Pins--it now has the ability to help your content strategy and bottom line. Once a platform for discovering and saving DIY tutorials, home décor and themed recipes, Pinterest has emerged into...
Ah, the new year. Now that the ball has dropped, and the resolutions have been made, it’s time to relax, right? Well, not exactly. Social media never sleeps and neglecting your channels after the holiday rush isn’t the best way to ring in the new...
Where does the time go? It seems like only yesterday we were snapping poolside selfies and buying popsicles by the dozen, but now we’re here--swapping out our sandals for sweaters and devouring all things pumpkin spice. It’s officially fall, which means the holiday season almost...
The 4th of July is a tricky holiday for marketers. To ignore it completely comes across a little unpatriotic, but swing too far in the opposite direction, decorating your channel with rippling flags and eye-popping flashes of red, white, and blue, and you risk your...
In marketing, image is everything—especially when it comes to communication. Though content calendars and audience insights go a long way in informing content strategies, one of the best ways to generate high performing content is by following each platform’s best practices. Read on to get...
In this edition of Ignite Your Week, we'll share three content creation apps to make getting the perfect image a little easier. First up is VSCO. This versatile app is great for beginners and seasoned pros. You can use it simply to set your focus and...