Pinterest Halloween Trends

October is here, which means Halloween is just a few short weeks away. While you scramble to snag the best fun-sized candies and cutest dog costume, stay on trend and maximize your brand’s engagement with these Halloween Pinterest trends for costumes, décor, makeup and more.


Television and movies are driving costumes picks across the country, with popular characters taking 2019’s costumes to the next level.   

For women, the crime fighting Powerpuff Girls occupy the top spot for most-searched costume in 2019. If superpowered sisters aren’t your thing, here are the other top female costume searches:

  • Pirate
  • Circus
  • Stranger Things
  • Alien
  • Mermaid

Male costumes followed a similar trend, with super heroes being a top performer. Save the day in one of these top-ranking costumes:

  • Super hero
  • Viking
  • Spider-Man
  • Joker
  • Jedi

Couples costumes overtook best friends costumes this year, with searches for “Halloween couples costumes” up 367%. Disney themes are resonating with audiences this season, with Lilo and Stitch, Timon and Pumba, and Woody and Bo Peep all showing up in top couples costume searches. For group costumes, Pinners are looking to team up as characters from Stranger Things, Powerpuff Girls, and The Lion King.


This season, the most spooktacular décor involves ghoulish garages, boo-tiful bohemian inspired designs, and pink and pastel pumpkins. Looking for something a little more suspenseful? Stranger Things is dominating the Halloween scene with decorations based on the hit show.

Pinners are looking to conjure up some crafts this season, with DIY decorations dominating boards. Top saves include Halloween gnomes, DIY cemetery decorations, and handmade Halloween crocheted blankets.


What’s Halloween without a few fangtastic goodies? For Pinners, these recipes are the pick of the patch:

  • Jack-O-Lantern Chips & Dips (57k saves)
  • White Chocolate Skulls & Brains (15k saves)
  • Dark Chocolate Halloween Cookies (7k saves)
  • Shrunken Potato Heads (5k saves)
  • Cockroach Donuts (4k saves)
  • Mummy Pizza Pies (4k saves)
  • Brimstone Bread (3k saves)
  • Burrito Skulls (3k saves)
  • Poison Apples (2k saves)
  • Witches Brew (2k saves)

Keep these top trends in mind and you’ll have all you need for truly bewitching Halloween content. Need more inspiration? Contact us!

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