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How to Create Exciting Content Post Holiday

Ah, the new year. Now that the ball has dropped, and the resolutions have been made, it’s time to relax, right? Well, not exactly. Social media never sleeps and neglecting your channels after the holiday rush isn’t the best way to ring in the new year. As consumers put the past behind them and look to the adventures ahead, it’s up to brands to keep the momentum going from the holiday season and create exciting social media content. Post-holiday is great for customer retention, but before you can engage your fan base, your content needs to be worth the click. Keep reading for content resolutions to make in the new year.

Use Resolutions as Inspiration

Many people view the new year as a time to improve themselves or create change in their lives. Whether it be crafting an exercise plan or spending more time with family, tap into your fan’s desire for new beginnings with content that speaks to their resolutions. Lifestyle and retail brands can tap into consumer’s desire for transformation, showcasing new styles and ways to freshen up old clothing, while food brands can provide healthy recipes or those crafted for special diets. No matter your industry, take a look at what fans are looking to change in their lives and use that as a jumping off point for your content moving forward.

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Try New Post Formats

Press pause on the updated marketing strategy and expensive new campaign. Sometimes, all it takes to shake things up on social is trying something new! If your feed is full of static images, incorporate more videos into your content mix. Never conducted a Facebook poll or created an Instagram Story? Now’s your chance! New year, new feed, as the old saying goes.

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Offer Promotions or Giveaways

Consumer’s wallets are considerably lighter after the busy holiday season, but that doesn’t mean they’re expecting brands to go silent. In fact, many can’t resist a discount or special promotion in their feeds. If your brand is able, offer followers exclusive discounts and promotions so they can nab the items they left out of their shopping carts during the holiday rush. Surprise and delight loyal fans with special discounts or merch or try running an exclusive giveaway or sweepstakes to generate buzz and excitement for your brand. Bonus: giveaways and sweepstakes tend to be highly shareable, offering the chance to start off the new year with some new fans!

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As we look to the year ahead, take it as an opportunity to review your brand strategy. Now is the time for reflection and growth, so don’t be afraid to step out of your comfort zone and try something new! Ready for change? Contact us!

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