Dec 21 Our Top Five Blog Posts of 2017
Thanks to our team of social media pros who are always learning what’s new in the industry, we’ve written hundreds of blog posts in 2017. Here are our top five posts of the year. Enjoy!
Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. We did an initial analysis of the decreasing fan reach trend several years ago and thought it was worth revisiting. This post includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! These numbers can be used as a guide to see how your brand’s Facebook performance compares to industry.
To sum it up, take a close look at Instagram, test new offerings in the space, pay attention to your target groups and measure – measure – measure for optimized buys and key learnings! Good luck out there and happy buying.
The world of food influencers continued to grow in 2017, we thought it was time to provide some of our favorites to follow. We are always looking for content creators to partner with to create stunning and unique recipes, as it can help build awareness of the versatility for a lot of brands. It’s one of our favorite things to do, unless of course it’s right before lunch time. If you recall, in the past we provided a list of 100 women bloggers, this time we’ll give you a little less to digest (pun intended).
We certainly recommend using a social media management tool for many brands, but not necessarily the same one for every brand. Depending on your needs, anything from a simple, single-channel engagement tool to a robust multi-channel tool with top-shelf analytics may be best. This post recaps a few of our favorites to consider in no particular order.
Taking a look at key features of the major social channels, you will see many of them overlap. Successful features on one platform tend to be adopted by others. This is especially true of Facebook. Since they got turned down to buy Snapchat, Facebook and/or Instagram has launched features to try to steal people away from the ephemeral platform. The most notable feature that used to be owned by Snapchat but is now available on all three platforms is Stories.