Our newest white paper, Mindset in the Moment, describes five important pillars of consideration that goes into every piece of content that we create. The fifth and final pillar is "healthy disruption," and requires an understanding of the channel and your audience to be successfully...

Ahh, Twitter. The social network that some love, some hate, and some love to hate. Twitter has long been in the news for the trolling, harassment, and overall abusive behavior that has plagued them for years. Over the last year or so, the hostile social...

Greetings, hockey fans! While the NHL doesn't have the massive audience of the NFL, hockey fans are a dedicated bunch and love following their favorite team(s) on social media. As an NHL season ticket holder for the last 12+ years, I can attest first-hand to...

At some point in your Twitter history, you've probably come across several tweets in a thread that starts like this: https://twitter.com/WhitsonGordon/status/791707109737902080 As Twitter has long held a 140 character limit (which is changing as of fall 2017), if someone wants to continue one train of thought, they...

Here's a fun game (depending on your definition of fun anyway): Google "is Snapchat dying" and "is Twitter dying." You'll get a lot of results, a lot of facts that may be startling if you've invested in either company, and a lot of predictions about...

Adoption of Twitter by CEOs may not have been the shortest timeline in social media. However, many CEOs from companies of all sizes are seeing the benefits of maintaining a personal presence on Twitter. As is the case with any slice of Twitter users, some...

Pardon me while I use my best grandpa voice.  Back when Ignite started in 2007, social media was a simpler time. Myspace was the top social media site, Facebook was new, and we were fine with it. We didn't have all these newfangled networks to keep up...

This past Sunday was Father's Day, and if you were on social media over the weekend, you probably saw a lot of #FathersDay content from celebrities and brands. Yes, there were the expected sales on power tools and business attire. However, several brands went beyond...

We’re just about one month away from Memorial Day, the unofficial start of summer. It’s natural to get excited about sitting by the pool, having friends and family over for a cookout, or heading to the beach for a long weekend. However, it’s incredibly important...