Feb 08 What To Do If Your Brand Gets Trumped
Imagine this scenario: you’re logging in for a regular morning sweep of your brand’s channels, and you notice the comment volume is significantly higher than usual. As you read the comments, you notice a lot of political discussion that’s almost never present in your feed. So, you dig a little deeper. After scrolling through the comment history, you notice that your brand has been mentioned by an influential political personality, and that’s when it hits you… your brand has been trumped.
While there’s no one size fits all solution to help a brand that’s been unwittingly dragged into a political conversation, here are some recommendations for your initial approach before diving in head first.