This post contains spoilers for Season 2 of Netflix’s “Stranger Things.” We warned you.Unless you’ve been living under a rock, you probably know that Season 2 of the acclaimed Netflix show, “Stranger Things,” premiered Friday, October 27. If you didn’t spend the weekend bingeing the...

Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. Tools that provide monitoring services are doorways into a world of product feedback, customer complaints & praise, competitor announcements, industry trends and much, much...

One of the major benefits to social media marketing is the ability to capitalize on relevant trends to get in front of more people. However, it is important to keep in mind your overall social strategy before jumping on every trending conversation. There are 3...

If you’re reading this blog, you’ve likely realized that even though your 13-year-old nephew is a Snapchat wizard, you may want to consider hiring experienced professionals to help manage your organization’s social media presence. So, when do you know it’s time to start looking for...

How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization.But don’t worry. The world of technology has come...

Customer Service vs. Reactive Engagement Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. According to research from Sprout Social, social media is now the top choice for...

What were you doing over the holidays? Although many trimmed the tree and got into the holiday spirit, millions of people decided to immerse themselves in Netflix’s most recent binge-worthy phenomenon – the 10-part documentary series Making a Murderer. The show follows the controversial case...

Every day, millions of people share their thoughts, experiences, and feelings associated with the brands that they encounter across the social web. These blog posts, forums, reviews, and social posts can be extremely valuable to brands, helping them to better understand their customers. [br][br] Social media listening...

Many a marketing team has sat around a table brainstorming about what their customers want to hear. Instead of guessing which types of content to create, try listening to your customers instead. [br][br] When used to monitor customer conversations and uncover real customer concerns, your social listening...