Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. In recent weeks, there have been some high-profile legal situations involving influencers. For example, a Twitch creator hosted a public event with product giveaways that...
Influencer marketing can drive sales for retail brands, but accurately tracking sales lift can be tricky. In a new blog post on Carusele, our digital marketing experts explain four methods for measuring influencer marketing ROI when it comes to in-store and online sales. The post...
No one can argue that TikTok is a powerful marketing tool. With over 1 billion active users, it's a prime place for brands looking to reach new audiences. With so much competition for attention on the platform, it can be tough to know who to trust...
This week, the FTC announced a major update that may impact your influencer marketing programs. The FTC released a new disclosures guide for influencers. While the intent behind the FTC's rule on disclosures remains the same, this new 101 guide for influencers provides updated guidance on...
This article originally appeared on Forbes.com, on December 28, 2018 By most accounts, influencer marketing is now a multibillion-dollar industry. It's an impressive feat until you consider that the social networks will rake in $26.95 billion in ad sales in the U.S. only this year, according to eMarketer. If influencer...
Holidays are almost upon us, leading to gatherings and the need for new ideas. Decorating, recipes, maybe even the need for games start occupying our thoughts. We search for inspiration every year and what a better place to go for ideas than holiday influencers who...
You’re looking for help with an influencer marketing campaign, so you’ve decided to outsource the program to a company that does it all the time. This can be a very smart move. Of course, doing your due diligence, you got more than one proposal. They...
Our social media agency noticed that when influencer marketing first started, there weren’t many male influencers. Times have changed, and there’s no shortage of social channels to go to if you’re looking for a male opinion. Or if you’re just looking for some great content...
For a long time, YouTube was the go-to space for finding, posting, and discovering videos. When monetization rolled around on YouTube, it was certainly the most sought after social channel to make money from video content. However, with the launch of new tools on Facebook...
In an effort to combat bots sharing the same message en masse, Twitter has rolled out some changes which may have an impact on real accounts, including influencers. Take a look at what those changes are, and how they may have an impact on your...
Last month, YouTube officially rolled out its new Partner Program monetization policy, sparking a large debate across social media. The new policy states that YouTube influencers must accumulate 4,000 hours of watch time over the course of 12 months and reach 1,000 subscribers to join...
