If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we're here to give you a debrief. Using data from Global Web Index, we were able to uncover several ways in which millennials use social media...
$704 million Generated by Coachella and Stagecoach 99,000 people per day 9,000 Airbnb rentals 1 million tweets per day using #Coachella branded hashtag 40+ million globally experienced #Coachella via Snapchat 239 million total reach You heard us right. These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day,...
Picture the average video gamer in your mind. How old are they? Are they male or female? Would it surprise you that the average video game player in America is 35 years old and 45% of gamers are female? It certainly surprised me. Also surprising...
It's a lazy Saturday and I'm scrolling through my News Feed, past the people #FeelingTheBern and the latest Pinterest (fail) recipe, when I see a sponsored post that actually catches my eye. Blue Ridge Outdoors Magazine is running their annual dog photo contest. The terms are...
It's always a shame to see a brands' social budget get the axe because management has decided to invest in other digital marketing or push banner ads. We're hoping that those days are far and few after results from a recent study conducted by Nielsen...
We’ve heard it before… “My product is too niche for any sort of social media strategy to work.” From experience, let me tell you… chances are, it’s not! If anything, social media actually gives you flexibility that other forms of marketing can’t offer. With a...
On April 12th Group High will be hosting The Outreach Marketing Virtual Summit. This one-time event will allow you to partake in a virtual conference environment where you can network with others during the event and ask all of your questions about influencer marketing and...
For businesses and brands, there may come a time where you need to market to a new audience- whether it’s to tap into the younger millennial audience or to target a niche audience due to a new product or service being offered. Tapping into a...
There are so many people these days that aspire to become a full-time, work-from-home influencer. They see other influencers writing sponsored blog posts, snagging products for free, and getting access to exclusive events, and they want in on the action. But what they don’t realize...
Whenever I try to describe what influencers are and what they do to anyone outside of the social media industry, I find that people generally have a misconceived notion about what they actually do. Typically one of the first things that I hear is, “I...
If you’ve been following Facebook’s business model for more than 10 minutes, Instagram’s announcement this week that they are switching to an algorithmic feed shouldn’t be a surprise. We’ve got that, plus new Twitter research and the FTCs big crackdown on undisclosed influencer marketing. Instagram Going...
The concept of “influencer marketing” is nothing new. For decades, brands and the advertising industry have gravitated toward using the notable, famous, and controversial as the face of their product endorsements. The thought process was that celebrities, due to their famous nature, were trustworthy enough...