It's a lazy Saturday and I'm scrolling through my News Feed, past the people #FeelingTheBern and the latest Pinterest (fail) recipe, when I see a sponsored post that actually catches my eye. Blue Ridge Outdoors Magazine is running their annual dog photo contest. The terms are...

There are so many people these days that aspire to become a full-time, work-from-home influencer. They see other influencers writing sponsored blog posts, snagging products for free, and getting access to exclusive events, and they want in on the action. But what they don’t realize...

Whenever I try to describe what influencers are and what they do to anyone outside of the social media industry, I find that people generally have a misconceived notion about what they actually do. Typically one of the first things that I hear is, “I...

The concept of “influencer marketing” is nothing new. For decades, brands and the advertising industry have gravitated toward using the notable, famous, and controversial as the face of their product endorsements. The thought process was that celebrities, due to their famous nature, were trustworthy enough...

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