While Microsoft and Google bet on influencers, the FTC clamps down on influencer marketing; and LinkedIn hedges bets on new audience network… in this week’s edition of Social You Should Know. Influencer restrictions are here to stay. Last week the FTC released updated guidelines for how...
I just saw a meme that said there are 15 Fridays until Christmas. Crazy, right? That means it is time to start figuring out your plan for your social media marketing initiatives for the end of the year. This post will walk you through things...
From pictures of national landmarks to exotic locations, I think we can all agree that with the age of social media that travel inspiration is all around us. We can live through our family and friend’s pictures from their vacations, but there’s more! There’s a...
Influencer marketing has continued to grow and a lot of brands look at it as an essential way to get their message across to the masses. While influencers are utilized across multiple channels, Instagram remains a great way to get high quality content and with...
If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. If you don’t, here’s a brief overview of their guidelines. The FTC endorsement guidelines were put into effect in order to protect consumers from deceptive...
Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Whether you’re running an influencer campaign,...
It's time to talk about our four-legged pet influencers, the animals that easily grab the attention of new followers. We’ve talked about food influencers and artist influencers, now let’s cuddle up with our pet influencers. They are adorable and manage to bring a smile to...
Instagram artists are some of the most entertaining types of influencers to follow on the social media network, today we're going to highlight five. The reason I love them? They constantly put a smile on my face and prompt me to wonder if I too could create some...
Influencer content reportedly grabs one-fifth of our time spent consuming media, and a YouTube influencer makes $4,000 in just 90 minutes. That and more in this week’s edition of Social You Should Know. A Whopping 19% of Total Media Consumption Now Goes to Influencers At least according...
Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions, more and more brands are turning to influencer marketing as a way to reach engaged audiences. As more and more brands see the opportunity and get involved, however,...
The world of food influencers continues to grow and as we continue on with 2017, we thought it was time to provide some of our favorites to follow. We are always looking for content creators to partner with to create stunning and unique recipes, as it can help...
We are constantly learning more and more about the world of influencers. Some of these items are more "in-general" learnings however, here are four lessons that we’ve learned from working with influencers that can benefit you in the coming year. 1. Tap Into That Network The world of...