In the world of influencer events and conferences, the list is quite extensive and looking through one can often leave brands wondering which ones are worth the investment. There are a few different ways to answer that question, so for now we’ll just pick one....
Is your brand Facebook obsessed? It's hard to avoid the behemoth social network. Many brands make it their top priority for all of the right reasons. Particularly brands with limited resources who aren't quite sure they are able to spread them across managing multiple channels. However, there is...
It’s a new year, well it’s been a new year for a couple weeks, but since we’re still in January let’s talk about how you can look at utilizing influencers in 2016. We previously spoke about how brands should consider working with influencers, so now...
Hello. It’s me. I was wondering if after all these years you’d like to meet. To go over… influencers and the best ways to incorporate them into your brand’s marketing strategy! At least I’m pretty sure that’s what she’s trying to say. I can read...
We all know that the holiday time can be stressful, people are consuming more information than they typically would during other times of the year. For brands, it can be difficult for their messaging to get through the clutter, but one way to push through...
"Brand ambassador" is one of those fungible terms in marketing - it could mean fans who are just really passionate about a brand or product and share their love on their own accord, or it could mean a branded, deliberate program by a company to...