Jun 23 3 Social Media Promotions to End Your Fiscal Year
For those brands who are getting ready to wrap up the fiscal year, it is time to take a final look at what we were able to accomplish. One of the most important measurements is if we hit our goals for the year. If you are tracking to hit those benchmarks, congrats! If not, it is not too late to make a final push. Social promotions are an easy way to show success as you wrap up this year, and here are 3 different social media promotions that you can execute on a fairly quick turnaround.
If the goal you need to hit is for Awareness/Impressions…
Beyond social paid media, one of the best ways to generate awareness and impressions is with an influencer program. Influencers can help you efficiently reach your target audience, and expand your reach to new audiences. Working with influencers allows them to put a creative spin on your product based on their specialty. If you select the right influencers and content creators, they can create beautiful, organic looking content. This content is shared with their audiences and can be shared on the brand’s channels as well. At Ignite, and through our sister company Carusele, we have run hundreds of influencer programs and generated 2 billion+ impressions.
If the goal you need to hit is for Engagements…
There are many different social promotions you can execute in order to generate additional engagements. The most turnkey way to generate engagements on your channel is through a comment/tweet-to-win sweepstakes. All you need is an engaging image, an exciting call-to-action, official rules, and hopefully some paid media to boost the post. These social promotions can last as short as a few hours or as long as 3 or so days. I would recommend choosing your most active channel with a strong following to execute this type of social promotion. You can get these types of programs up and running in a short period of time and see some good return on your investment in terms of engagements.
If the goal you need to hit is for Advocacy…
Driving advocacy actions is one of the highest barriers and toughest calls-to-actions to make to your fans; however, it is also the most rewarding. If you want a social promotion around driving advocacy, you have to understand that a smaller percentage of your fans are likely to participate. One way to drive advocacy actions is through a UGC promotion. A UGC promotion can be in the form of asking for reviews or asking fans to share images or videos. If you are asking your fans to share images/videos make sure that the call-to-action is engaging but not too complicated. I would recommend seeding the program with the types of content you want to receive to give fans a starting point. Additionally, a good way to tie the program together is through an aggregator, so fans can see the types of content others are sharing. When drafting the official rules for this program, incorporate language that will allow you to repurpose the content from fans on your brand’s personal channels.
As you wrap up the year, I hope these social promotion ideas have given you what you need to meet your goals for the end of your fiscal. We would love to brainstorm with you so feel free to reach out as you plan your next program.