On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. and Canada encouraging audiences to "send noods" as part of a giveaway. Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage...

Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. There are plenty of prompts that can be served to fans to get them reaching for their phones looking for...

Most of us know what a sweepstakes is versus a contest (if not, I’m here to help) but what about surprise & delights? It’s just like it sounds, surprise a fan and they’ll be delighted. Everyone loves a good surprise and fans love it even...

There are many ways to engage with fans as a brand. Fan of the week competitions, open ended questions and what we're going to talk about today, trivia! Back in the day when speaking about trivia, I’d think about the board game Trivial Pursuit and...

With so many Facebook and Instagram ad options available—plus all of the new ones constantly being rolled out—it’s important to do your homework before you jump into creating your ads. Without the proper research, you could be creating ads that that won’t help you meet...

UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. According to a report by BazaarVoice, shoppers that interact with UGC...

Some may think the holidays are the most wonderful time of the year, while others consider it the most stressful. (The majority of us are with the latter.) With the constant worry of what perfect gift to get your boyfriend of three years or your...

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. Cheetos Museum – Halloween Edition...

While the year isn’t over just yet, a lot has already happened in 2016. From the Olympics to Harambe, the elections and everywhere in between, it has been a busy year. Thanks to all of these events and more, the social sphere hasn’t been any...

Facebook recently made some exciting updates to Offers for the first time in a long time. With the holidays just around the corner, and everyone looking to make the most out of their budget, Facebook Offers could be a tactic to get your product or...

Running a sweepstakes for your brand can be a great way to reward your loyal fans and find new ones. Doing a live video sweepstakes on Facebook is a new playing field and we think one that shouldn't be ignored. We’ve already touched on Facebook...

Imagine a world where computers make decisions about where and who to target on traditional and non-traditional media. They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem...

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