Pardon me while I use my best grandpa voice.  Back when Ignite started in 2007, social media was a simpler time. Myspace was the top social media site, Facebook was new, and we were fine with it. We didn't have all these newfangled networks to keep up...

Building a social media team is no easy task. This team is usually a subset under the digital or communications department at a company. According to an infographic by Go-Gulf, the majority of social teams are fewer than four people. The size of social teams...

The BIG Ignite Mystery Trip has finally come and gone, and I've been tasked to somehow summarize this amazing trip. Where to start? With so many memories behind me, this is something that is not easily achieved. So, as I sit here on the plane...

We’re just two weeks away from the biggest shopping push of the year. Convenient, GlobalWebIndex just released some fascinating stats around product research on social platforms. According to the study, 37% of internet users use social networks to research products and brands. That’s a large leap from...

It’s that time of year again. Organizations are beginning to evaluate agency relationships and are making the tough decision to either move forward or move on. As we are in Q4, contracts are ending and the pressure is on to make a decision on a...

One of the major benefits to social media marketing is the ability to capitalize on relevant trends to get in front of more people. However, it is important to keep in mind your overall social strategy before jumping on every trending conversation. There are 3...

Last week we told you that Facebook was making moves to thwart ad blockers. Not so fast apparently! That, plus the continued dismantling of Google+ and new Twitter branded stickers, in this week’s Social You Should Know. AdBlockers Work to Block FB Ad Blocking Last week, we...